Social Media Game: Social Media Club Hawaii





You can find the rules, download the cards, and get more resources here.
My notes from the workshop
My reflections on what worked and what didn't
Tweeting the Sunset on Sunset Beach: I'm a social Media tourist


Here's the description of the Social Media Workshop

Summarize Your Strategy
Summarize Trade Offs/Choices

Group 1: Gourmet Food Business
Strategy:

  • Figure out who: purchase and spread the word - two groups - primary users who were least savvy at using Internet (inactives)
  • In order improve search results, would focus on the creators and critics
  • Matched the tools to the segments
  • Listening Tools: Google Alerts and Twitter - good way to hear what was going on with salsa, recipes, and other terms related to the product
  • Participate Tools: Provide recipes and contests where people could participate - prizes
  • Video and Audio: Viddler - video and audio - blogs - to tell their story
  • Staff person left - had to figure what would get cut out - used an analysis re: strengths - blogs/video

Just because you don't understand something don't cut it out

Group 2: Tourism Campaign

  • Almost like real life - make web site more social - add more social features
  • Set up a blog - wordpress - have great content already - need to make it easier for people to find the content and the people who want to share the islands -
  • Make it two way - both the tourists and the industry
  • Twitter - get the message out
  • Set up a social media listening dashboard w/google reader - Chris's new social media project - aggregated member blogs - check in and see. Read through each day - star the items of relevant posts and it comes out into its own feed and republished - all the food bloggers, golf bloggers and aggregate.
  • Resistance - "too expensive to get something done on the site" -
  • Takes a strategist to help you organize the content so it will have social functionality

You don't need to do it in the structure now - different ways - ignore the culture


Group 3: Internet Cafe

  • Hui - group in Hawaiian.
  • Changed the business model - we don't unplug during the vacation. It's a different set of people. Co-working movement - dedicated space in a regional location and let people work there.
  • Offered discounts to participants to do training sessions or blog about the program
  • Tools: Google Alerts for listening - Twitter participation, weighing options between blog versus Ning, FB Fan Page
  • Metrics: Offline - Revenue - growth of members, training sessions full. How often members return. Watch google alerts for satisfaction from members.
  • Hard choices: Which tools to use? Internal/external audiences. Which tools duplicate features.

Regardless if you are using social media tools - every geographic location has its own set of challenges. It seems like it can be easy - but there are challenges.
Social media consultants will bring up something about changing business model - really scary - work with what you have -- need agility to jump


Group 4: Surf Shop


  • Promote surf contest and sell more boards and get more rentals
  • Generate Buzz - find participants - find an audience watch -
  • Didn't have a big budget - get other people to share their message - would give content creaters and let them know they would be free media team. Free trip to Hawaii.
  • Spending time not money
  • Surf scwag - bikini contest - surf community- can't limit to Hawaii - audience is global
  • It would take 2-3 people to implement - invest 70 hours total per week - Line in the sand helped us focus. Traditional way of thinking if we're having an event - I need a year and an army of volunteers - with social media 6 months is great
  • Picking the Tools: Selected social networking and make media - blog - video versus podcast. Had 25 points at first - had to cut it down.
  • Social media overload - I don't know what that is - had to step back - let go of social networking - and had to focus on the audience.

Although you may be ready for social media, is your audience?
Getting the minus point - get the bad thing to see everything!