ABCR 2017 Festival

How To Use Social Media Ambassador Program to Support Your Nonprofit’s Online Fundraising Campaigns

In a hyper-connected world, it is getting more and more difficult to capture social media followers on organizational branded accounts, but it is even harder to ensure they're the people you actually want to reach.
Your organization needs to tap into as many unique networks as possible that consist of people who match your target audience.

Nonprofits have begun to harness the power of social media ambassadors for their fundraising campaigns to build excitement and spread the word. Ambassadors can help raise awareness, donations, and digital relationships. Unlocking the power of social media ambassadors who can activate their networks is essential for success
There are different types of social media ambassadors. They can be “insiders,” such as staff, board, interns, and volunteers; or they can be “outsiders,” such as donors, influencers, or everyday people who engage with your organization on Facebook or other social media channels.

This workshop will help:

  • Why it is important to engage social media ambassadors inside and outside your organization
  • How to create a strategy that will boost your fundraising results
  • Tactics and tips for being efficient.




Crawl, Walk, Run, Fly Assessment
Stanford Social Innovation Review Article

Social Media Policy

TNT Social Media Guidelines

Leveraging Professional Networks in Service of Mission
The Social Media Nonprofit Toolkit

Training Your Board: Social Media Ambassadors

Leading on Social Channels

How Your CEO Can Use Social for Thought Leadership

How Nonprofit Leaders Make the Time for Social Media

Foundation Staff and CEOs

The Ultimate List of Socially Engaged CEOs and Staff

Personal Brand

Perfect Your Online Leadership Profile on Social

How Nonprofit Leaders Create an Effective Personal Brand on Instagram

7 Questions to Ask When Uncovering Your Personal Brand

Finding Your Brand Voice

9 Ways to Humanize Your Brand

Ambassadors/External Program

Crowdfunding Campaigns/Ambassadors

Red Cross - Social Media Ambassador

GivingTuesday Toolkit

Linking A Facebook Group to Your Facebook Brand Page

Twitter/Verified Users

Social Rank


Collaborative Overload

How To Focus in An Open Office Space

How To Get Your Organization To Stop Sending After Hours Emails

Tips for Avoiding Collaborative Overload