13CU-Workshop

Connecting Up Workshop

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 * The Networked Nonprofit: From the Inside Out **

What are the principles for not-for-profits that want to use social media effectively to reach their program or communication objectives? If you are already using social media, how can you take your practice to the next level? How do you start to understand if it is making a difference? If you are just getting started, how do you encourage a change in organisational culture to make your practice succeed? In this interactive workshop, author and social media expert, Beth Kanter, will cover internal adoption issues, networked strategies, measurement and practical steps for being a successful networked not-for-profit. The workshop program is based on Beth’s two books: ‘The Networked Nonprofit’ and ‘Measuring the Networked Nonprofit’.


 * Learning objectives: **
 * To apply the initial steps for facilitating needed organisational culture change in order to adopt social media and networked strategies effectively
 * To understand the basic principles for leveraging networks and integration of social media into your not-for-profit’s communications strategy
 * To learn effective practices of measurement, sense-making, learning and mindfulness required to implement a social media strategy that achieves results


 * Agenda **

9-9:30: Welcome, Introduction and Icebreaker

9:30-10:30 Module 1: Leading with A Networked Mindset

10:30-10:45: Break

10:45-12:00 - Module 2: Effective Social Media Strategy

12:00-13:00 - Lunch Break

13:00-14:00 - Module 3: Social Content Strategy

14:00-14:30 Module 4: Mindful Social Media

14:30-14:45 - Break and Move

14:45-16:00 - Combined Workshops – Reflection, Sharing, and Closing

Documentation

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Storify http://storify.com/kanter/connecting-up-master-classes


 * Resources: **


 * Crawl, Walk, Run Fly Assessment **


 * SSIR Blog Post **

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 * Culture **

How Executive Directors Can Lead With a Networked Mindset

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Encouraging All Staff Participation

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Trust Is Cheaper Than Control

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Learning from Failure

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 * Capacity **

An Effective Digital Team

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Ten Social Media Tasks for Interns

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 * Strategy and Measurement **

25 SMART Social Media Objectives

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How To Use Negative Feedback To Improve Feedback []

Social Media Benchmarking

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Demographics of Social Media Users

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 * Content, Engagement, and Listening **

Beth's List of Measurement, Content Management, and Listening Tools

http://socialmedia-strategy.wikispaces.com/Beth%27s+Big+List

Social Media Posting Guide

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How To Repurpose Your Content for Social Channels

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Editorial Calendar

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How To Make Manage Content Creation for Social Media

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How To Measure Your Content for Social Media

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Spreadsheets and Templates for Content Management

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Brand Monitoring Posts

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Tool: Mention

[|http://en.mention.net]

Tools

Social Media Tools and Tips

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