tba-masterclass-2013

=**Theatre Bay Area Digital Strategies Master Class**= May 6, 2013

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What: Digital Strategies Master Class Who: TBA members When: May 6, 2013, 10:00 a.m.-3:00 p.m. Where: Fort Mason Center, San Francisco Project [|Description] : This master class is part of a national train the trainers project where trainers from arts service organizations around the country will work with peer learning groups based on "Networked Nonprofit."


 * Workshop Description**:

All around us, we hear more and more about the connectedness of our world. Arts organizations are tapping the power of networks to expand their programs’ impact and engage audiences in the artistic experience. Thriving in the 21st century and in the new economic reality goes beyond simply applying social media tools like Facebook or Twitter and requires a mindset where openness and authenticity are essential. Nonprofits using social media tools and practices in their strategy may discover that they need to refine their practices with reliable and measurable data from their social media efforts. This session will share a simple framework for arts organizations of all sizes to improve results with social media from the inside out, integrating social media with other channels, finding the time to do social media, getting leadership on board, and the best practices of social media measurement. Based on Ms. Kanter's two books, "Networked Nonprofit" and "Measuring Networked Nonprofits," this session will help organizations develop an effective strategy to deploy the tools.


 * Objectives **
 * To introduce participants to process of creating integrated strategy, measurement, culture change, and capacity required for effective social media
 * To understand and apply a strategic process of creating, curating, and measuring content for social channels


 * Trainer's Outline **


 * Documentation**

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Blog Post: http://www.bethkanter.org/arts-master-class/

Storify of Tweets: http://storify.com/kanter/arts-master-class-theatre-bay-area

Rowfeeder of All Tweets https://docs.google.com/spreadsheet/ccc?key=0AtsV5h84LWk0dEotY3ZxUWIycE01eDNCQ2pGMTYxRFE#gid=0


 * Agenda **


 * 10:00-10:30 **
 * Welcome, Agenda Review, Icebreaker **


 * 10:30-11:00 **
 * Culture and Capacity **


 * 11:00-11:30 **
 * Strategy and Measurement **


 * 11:30-11:40 **
 * Break **


 * 11:40-12:30 **
 * Content Strategy: Create, Curate, and Measure **


 * 12:30-12:50 **
 * Engagement and Listening **


 * 12:50-1:00 **
 * Reflection **


 * Resources: **


 * Crawl, Walk, Run Fly Assessment**

[]
 * SSIR Blog Post**


 * Culture **

How Executive Directors Can Lead With a Networked Mindset []

Encouraging All Staff Participation []

Arts Leaders Who Tweet []

Trust Is Cheaper Than Control [] []

An Effective Digital Team []
 * Capacity**

Ten Social Media Tasks for Interns []


 * Strategy and Measurement**

25 SMART Social Media Objectives for Arts Organizations []

Social Media and the Arts: Benchmarking []

Demographics of Social Media Users http://www.pewinternet.org/Reports/2013/Social-media-users.aspx

Arts Organization Study http://pewinternet.org/~/media/Files/Reports/2013/PIP_ArtsandTechnology_PDF.pdf

Live Analytics Report – Ticket Master http://www.musicalamerica.com/specialreports/SOCIAL-MEDIA.pdf


 * Content, Engagement, and Listening **

Beth's List of Measurement, Content Management, and Listening Tools http://socialmedia-strategy.wikispaces.com/Beth%27s+Big+List

Social Media Posting Guide []

How To Repurpose Your Content for Social Channels []

Editorial Calendar http://www.bethkanter.org/editorial-calendar-2013/

How To Make Manage Content Creation for Social Media http://www.bethkanter.org/content-keys/

How To Measure Your Content for Social Media http://www.bethkanter.org/content-measurement/

Spreadsheets and Templates for Content Management []

Brand Monitoring Posts []

Tool: Mention http://en.mention.net

Tools Social Media Tools and Tips []