draper+richards

Webinar for Grantees November 12, 2013

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Becoming A Networked Nonprofit: Strategy, Measurement, and Tips for Getting Results Nonprofits spend considerable time creating and curating content to share and engaging with audiences on Twitter, Facebook, and other social networks. But most groups aren’t properly measuring whether these efforts are worth the time and cost. And it can seem like a daunting task to put together an effective strategy and a measurement plan for collecting and analyzing data about your social-media efforts.

 How does one know where to begin? Beth Kanter, co-author of Measuring the Networked Nonprofit, will share best practices in leveraging your networks to reach your objectives and how to measure the results. During this webinar, you’ll learn how to:

• Do more than just count friends and followers.

 • Explore how to identify what data is available.

 • Collect and analyze these numbers so that you can make smart decisions about your social-media strategies


 * Understanding Networked Nonprofits **

[|Becoming a Networked Nonprofit] by Beth Kanter - SSIR Blog [|Nonprofit CEOs and the Networked Mindset] by Beth Kanter [|Organizational Culture Changes Issues] by Beth Kanter [|Integrating A Network Mindset Into Your Daily Work] by Beth Kanter
 * Networked Mindset **

[|Does Your Nonprofit Have Social Media Guidelines for All Employees] by Beth Kanter [|Trust is Cheaper than Control] by Beth Kanter Employees As Champions
 * Social Media Guidelines and Policy **

[|Networked Mapping Techniques] [|How Nonprofits Visualize their Networks] by Beth Kanter
 * Network Mapping **

[|Curated List of Social Media and Culture Change Issues] by Beth Kanter
 * Additional Resources **


 * Crawl, Walk, Run, Fly Assessment **

[|How To Take Baby Steps with Social Media] [|How Mature is Your Social Media Practice]


 * SMARTer Social Media: Strategy Development **

[|Social Media Is About Engagement with a Purpose]

[|25 SMART Social Media Objectives] Here’s a summary of 25 SMART social media objectives from Leveraging Social Media project with arts organizations.

[|Multi-Channel Campaign Strategy]

[|Integrated Social Media Campaigns]

[|SMART Chart] from Spitfire

A [|useful resource from Aspen Institute] on developing SMART objectives. It says that SMART objectives can be tactical, revenue-oriented, and capacity (process or learning.)

Conan Is Clawing His Way To The Top of LinkedIn

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