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=**Hewlett Foundation**=

Social Media Training and Refresher for Communication’s Staff January 9, 2018


 * Objectives:**


 * To develop a strategic purpose or “personal brand” strategy that supports the Foundation’s communications objectives, professional development for staff, or thought leadership
 * To improve or set up a personal profile on Twitter, understand different styles of using Twitter, and required work flow
 * To understand how to create effective Twitter micro habits and tips for saving time on social media
 * To brainstorm what a formal staff ambassador strategy and training might include, including understanding the balance between individual expression and institutional voice and how to navigate the blurred lines between the private/personal and public/institutional.


 * Outcome:**

Staff will have practice steps to apply these skills before the next training Capture and summarize the results of the brainstorm


 * Slides**


 * Handouts**




 * Agenda**

What are the benefits? What are the building blocks? || What is the balance between individual expression and institutional voice? || Examples, Framework, Exercise || Examples, Framework, Exercise ||
 * **Time** || **Topic** ||
 * 2-2:15 || Introduction and Icebreaker ||
 * 2:15-2:45 || Benefits and Examples Socially Engaged Foundation Staff
 * 2:45-3:15 || Developing a Strategic Presence on Social Media for Foundation Communications Staff
 * 3:15-3:30 || Stretch Break ||
 * 3:30-4:00 || Twitter Elevator Speech:
 * 4:00-4:30 || Styles of Tweeting, Tips, and Advanced Techniques:
 * 4:30-5:00 || Discussion, Q/A, and Reflection ||


 * Resources**


 * Examples**

Foundation CEOs https://twitter.com/kanter/lists/foundation-ceos/members

Foundation Digital Strategy/Communications https://twitter.com/kanter/lists/digital-strategy/members

Foundation Staff with Professional Presence on Twitter https://twitter.com/kanter/lists/foundation-staff

Nonprofit Social CEOs https://twitter.com/kanter/lists/social-ce0s/members

The Ultimate List of Nonprofit and Foundation Personal Brands on Twitter https://list.ly/list/I0a-ultimate-list-of-lists-of-socially-engaged-nonprofit-ceos

https://twitter.com/cmclymer/status/948142054453981184 https://twitter.com/kanter/status/949317617679921153
 * Twitter Thread Example**

https://twitter.com/i/moments/907979445205696512?lang=en
 * Twitter Moments Example**


 * Resources**

https://www.socialmediaexaminer.com/twitter-renaissance-is-it-time-to-reconsider-twitter-mark-schaefer/
 * Is It Time for Twitter Renaissance?**

https://marketinginsidergroup.com/content-marketing/big-list-twitter-lists-ideas-tools/
 * The Great List of Twitter Lists, Ideas, and Tools**

https://support.twitter.com/articles/76460-how-to-use-twitter-lists
 * How To Use Twitter Lists**

https://blog.bufferapp.com/twitter-polls
 * The Complete Guide To Twitter Polls**

https://techcrunch.com/2017/11/07/twitter-officially-expands-its-character-count-to-280-starting-today/
 * Twitter Expands Character Limit**

https://techcrunch.com/2017/12/12/twitter-officially-launches-threads-a-new-feature-for-easily-writing-tweetstorms/
 * Twitter Announces Threads**

https://blog.bufferapp.com/twitter-moments
 * How To Create Twitter Moments**

https://twitter.com/i/moments/780516658917933056
 * Tips for Twitter Moments**

https://sproutsocial.com/insights/pinned-tweet/
 * The Science Behind Pinned Tweets**

https://blog.bufferapp.com/free-twitter-tools
 * The Buffer List of Twitter Tools**

https://blog.bufferapp.com/twitter-analytics
 * How To Use Twitter Analytics**