london

=**London Workshops**=

June 19, 2015
To be a true leader in today’s connected world requires a change: nonprofit leaders must connect directly by listening, sharing, engaging, and forming deeper connections with stakeholders online. Social media is more important than ever in driving conversations about important issues and in shaping audience perceptions.
 * Networked Leadership Skills: Leading on Social Channels**

As thought leaders, it is important that nonprofit executives develop a profile on social media platforms to increase the impact of their leadership, listen and engage with followers, nurture relationships, and build a robust professional network. There are significant benefits for the organization’s brand, including expanding reach, increased engagement – and deepening trust.

In this three-hour interactive workshop, Master Trainer, Author, and Networking expert, Beth Kanter, will help participants learn the skills in content curation, networking, and engagement primarily on social channels that will enhance their thought leadership online. The workshop content is based on Beth’s two books: ‘The Networked Nonprofit’ and ‘Measuring the Networked Nonprofit,’ and her extensive experience training nonprofit and foundation leaders around the world to use these skills in service of their communication strategy.


 * Who Should Attend:** This workshop is for executive directors and CEOs of nonprofit organizations.


 * Learning Objectives**
 * To understand the value of using personal brand or leadership profile on social in service of the organization’s objectives
 * To understand how to craft an authentic and compelling leadership profile on social
 * To understand the best practices for different leadership styles on social


 * Workshop Group 1**

Crawl, Walk, Run, Fly: Assess Your Organization’s Social Media Strategy and Practice ||
 * **Time** || **Module** ||
 * 9:30-10:00 am || Introduction and Icebreaker
 * 10:00-11:00 am || Why Leaders Need To Lead on Social Media

Boundary Navigation and Reputation Management in a Connected World Aligning Personal Brand/Leadership Profile with Organizational Objectives Being Authentic

Crafting Your Social Media Elevator Speech ||
 * 11:00-11:15 am || Break ||
 * 11:15-12:15 || Leadership Styles on Social: Storyteller, Content Curator, and Networker

How To Leverage Your Professional Network on Social for Your Goals

Map Your Network Employees As Champions Social Media Policy: The Guard Rails Needed For All Employees To Participate ||
 * 12:15-12:30 || Reflection and Takeaways ||


 * Workshop Group 2**

Crawl, Walk, Run, Fly: Assess Your Organization’s Social Media Strategy and Practice ||
 * **Time** || **Module** ||
 * 1:30-2:00 pm || Introduction and Icebreaker
 * 2:00-3:00 pm || Why Leaders Need To Lead on Social Media

Boundary Navigation and Reputation Management in a Connected World Aligning Personal Brand/Leadership Profile with Organizational Objectives Being Authentic

Crafting Your Social Media Elevator Speech ||
 * 3:00-3:15 pm || Break ||
 * 3:15-4:15 pm || Leadership Styles on Social: Storyteller, Content Curator, and Networker

How To Leverage Your Professional Network on Social for Your Goals

Map Your Network

Employees As Champions Social Media Policy: The Guard Rails Needed For All Employees To Participate ||
 * 4:15-4:30 pm || Reflection and Takeaways ||


 * Resources:**


 * Crawl, Walk, Run, Fly **

Becoming a Networked Nonprofit by Beth Kanter - SSIR Blog

http://www.ssireview.org/blog/entry/becoming_a_networked_nonprofit

How Mature is Your Social Media Practice

http://www.bethkanter.org/c-w-r-f/


 * Social Media Policy **

Does Your Nonprofit Have Social Media Guidelines for All Staff []


 * Leadership on Social Media: Strategy **

Advice from United Way CEOs []

How Your CEO Can Use Social for Thought Leadership []

How Nonprofit CEOs Use Social for Leadership []

Balancing Personal and Organizational Brand on Social Media Channels []

The Engaged Leader: Digital Transformation []

How Nonprofit Leaders Make the Time for Social Media []


 * Personal Brand on Social **

Perfect Your Online Leadership Profile on Social []

7 Questions to Ask When Uncovering Your Personal Brand http://www.forbes.com/sites/williamarruda/2013/11/12/7-questions-to-ask-when-uncovering-your-personal-brand/

Finding Your Brand Voice http://www.socialmediaexplorer.com/social-media-marketing/finding-your-brand-voice/

9 Ways to Humanize Your Brand http://www.socialmediaexaminer.com/humanize-your-brand-with-social-media/

The Ultimate List of Nonprofit CEOs on Twitter []

Cheat Sheets and Twitter Tutorials for CEOs []


 * Smarter Social Networking **

Smarter Professional Networking Online []

Managing Yourself in A Smarter Way by Rob Cross and Robert Thomas []

Tips to Becoming A Master Connector []

A Few Good Tools To Manage Your Professional Network []

The Art of Tidying Your Online Professional Network Connections []

Five Steps To Organize Your Connections on LinkedIn []

Robert Scoble Tips for Improving Your NewsFeed - Content Curation for Leadership Profile http://www.adweek.com/news/technology/robert-scobles-22-tips-better-facebook-engagement-164995


 * Employee Champions **

Arkansas Advocates for Children []

Human Rights Watch []

Training Board Members to Be Champions on Social and Beyond http://www.bethkanter.org/board-champions/

Transforming Staff Into Champions on Social Channels http://www.bethkanter.org/staff-champions/

How To Get Employees to Share on LinkedIN http://www.socialmediaexaminer.com/how-to-encourage-employees-to-share-your-content-on-linkedin/