EVCO


 * Becoming a Networked Nonprofit: Digital Strategies to Enhance Your Online Presence **

Networked Nonprofits and the people who lead them are taking advantage of social media’s ability to facilitate and expand their impact by connecting, building, and establishing trust with people in their networks. This way of operating goes beyond simply using tools like Facebook, Twitter, or Snapchat and requires a networked mindset where openness and authenticity are essential. This interactive workshop will explore how nonprofits can embrace the best practices of a “networked nonprofit,” avoiding some of the pitfalls and challenges.

Organizations also have many questions about how to make best use of social media to advance their work, especially with limited time and resources. What audiences should they target? What are realistic and measurable results? Participants will learn how to create a digital strategy for social media, using the best practices for engagement, content, and champions.


 * Takeaways **


 * Introduce concept of Networked Nonprofit
 * Develop a basic digital strategy for social media
 * Share best tips and practices for social media engagement, content, and champions


 * Agenda **


 * Introduction
 * The Networked Nonprofit
 * Digital Strategy
 * Poster Session
 * Tips for Social Media Engagement, Content, and Champions
 * Reflection

Recap Blog Post https://ecvo.ca/boostyourdigitalpresence/




 * Handouts **






 * Resources **

Stanford Social Innovation Review Article
 * Crawl, Walk, Run, Fly Assessment **

Buy Pens Campaign The Social Media Nonprofit Toolkit
 * Leveraging Professional Networks in Service of Mission **


 * Social Media and Digital Strategy Guides Nonprofits**

Advance Your Level []

[|Social Media Is About Engagement with a Purpose] [|25 SMART Social Media Objectives] [|Multi-Channel Campaign Strategy] [|Integrated Social Media Campaigns] [|SMART Chart] from Spitfire How To Create Personas
 * SMARTer Social Media: Strategy Development**


 * Content Strategy **

[|Editorial Calendar] Content Ideas by Time of Year for Nonprofits Five Content Themes That Inspire Action [|Content and Measurement] [|Making Content Creation More Efficient] [|How To Easily Repurpose Your Content for Social Channels] Three Must-Have Productivity Tools for Creating Visual Content The Idea Dashboard Writing Good Headlines (Best Links on How To and Tools) List of Free or Low Cost Images for Visual Content

Engagement [|Social Proofing]


 * Champions: Leading on Social Channels **

How Your CEO Can Use Social for Thought Leadership []

How Nonprofit Leaders Make the Time for Social Media []

Finding Your Brand Voice []

9 Ways to Humanize Your Brand []

Foundation Staff and CEOs []

The Ultimate List of Socially Engaged CEOs and Staff []


 * Best Practices on Social Media Channels **


 * Toolkits**

Whole Whale: Social Media Strategy https://www.wholewhale.com/ultimate-social-media-guide/

TechSoup: Social Media Toolkit []

The Digital Charity Toolkit http://micro.skillsplatform.org/charitydigitaltoolkit/


 * Benchmark Your Presence **

Whole Whale Social Media Checklists https://docs.google.com/spreadsheets/d/1bGE-Ute-LIUKsLWtB6UgShjst-xb1Ozqs4E6B3JXd7c/edit#gid=0

M&R Benchmark Study http://www.mrbenchmarks.com/


 * Facebook **

Improving Organic Reach https://blog.hubspot.com/marketing/facebook-declining-organic-reach#sm.00017mih1cka5f1bzqi1gfppa52kb

Facebook for Nonprofits Website: nonprofits.fb.com Facebook for Nonprofits Facebook Page: [|www.facebook.com/nonprofits]

John Haydon: Tips for Facebook https://www.johnhaydon.com/category/facebook/

Facebook Ads https://nonprofits.fb.com/topic/reach-new-people-with-ad s http://www.socialmediaexaminer.com/how-to-set-up-an-effective-facebook-ad-campai


 * Twitter **

The Great Big List of Twitter Tools https://marketinginsidergroup.com/content-marketing/big-list-twitter-lists-ideas-tools/

14 Tips for Getting Click Thrus on Twitter []

Nonprofit Hashtags https://www.classy.org/blog/nonprofit-hashtags-find/


 * Instagram**

Instagram and Nonprofit Guide http://www.bethkanter.org/instagramming/

Why Instagram is Facebook's Next Facebook https://www.nytimes.com/2017/04/26/technology/why-instagram-is-becoming-facebooks-next-facebook.html?_r=2

How To Grow Your Instagram Following https://medium.com/the-mission/how-to-10x-your-instagram-growth-76e1d984d00e