mexico

=Mexico Workshops=


 * Agenda de los Participantes**
 * Día 1: Convertirse en una organización sin fines de lucro conectada: Estrategia de redes sociales integrada y apalancamiento de redes**


 * Objetivos**
 * Comprender cómo conectar el contenido con los objetivos de la estrategia, audiencias y redes
 * Las habilidades y procesos para crear contenido optimizado para redes sociales
 * Las habilidades y procesos para medir el engagement (grado de interacción y compromiso) y el alcance del contenido de las redes sociales

Blog Post/Reflection http://www.bethkanter.org/lac-netnon/

Photos https://www.flickr.com/photos/cambodia4kidsorg/sets/72157655861093418

Tweets https://storify.com/kanter/mexico-workshop

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 * Día 1: Agenda**
 * 8:30-9:00 || Bienvenida, agenda, romper el hielo ||
 * 9:00-10:30 || Módulo 1: Convertirse en una organización sin fines de lucro conectada ||
 * 10:30-10:45 || Descanso ||
 * 10:45-1:00 || Módulo 2: Redes sociales más inteligentes ||
 * 1:00-2:00 || Comida ||
 * 2:00-3:15 || Módulo 3: Estrategia de contenido de redes sociales ||
 * 3:15-3:30 || Descanso ||
 * 3:30-4:15 || Módulo 4: Cómo medir el engagement y el alcance del contenido en Twitter/Facebook ||
 * 4:15-5:00 || Cierre y reflexión ||


 * Día 2: Habilidades prácticas de liderazgo en redes**


 * Objetivos**
 * Comprender cómo aprovechar las redes profesionales y la marca personal para la estrategia de comunicación de la organización
 * Crear una marca personal auténtica
 * Comprender y aplicar las habilidades sobre aprendizaje social y conexiones profesionales inteligentes en canales sociales sin abrumarse

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 * Día 2: Agenda**
 * 9:00-9:30 || Bienvenida, revisión de la agenda, reflexiones sobre el día anterior ||
 * 9:30-10:30 || Módulo 1: Aprovechar la marca personal para la estrategia de la organización ||
 * 10:30-11:00 || Descanso ||
 * 10:45-11:45 || Módulo 2: Autenticidad: Tu marca y voz personales ||
 * 12:00-1:00 || Módulo 3:Conexiones profesionales inteligentes en canales sociales ||
 * 1:00-2:00 || Comida ||
 * 2:00-3:15 || Módulo 4: Aprendizaje social: Buscar, percibir, compartir ||
 * 3:15-3:30 || Descanso ||
 * 3:30-4:45 || Módulo 5: Cómo mantener la concentración en línea ||
 * 4:45-5:00 || Cierre y reflexión ||

Resources


 * Crawl, Walk, Run, Fly **

Becoming a Networked Nonprofit by Beth Kanter - SSIR Blog

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How Mature is Your Social Media Practice

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[|Becoming a Networked Nonprofit] by Beth Kanter - SSIR Blog [|Nonprofit CEOs and the Networked Mindset] by Beth Kanter [|Integrating A Network Mindset Into Your Daily Work] by Beth Kanter Curated List of Articles and Examples of Nonprofit Leaders Leading with Social Media by Beth Kanter Collection of Infographics and Cheat Sheets for about Social Media and Leadership by Beth Kanter
 * Networked Mindset **

[|Does Your Nonprofit Have Social Media Guidelines for All Employees] by Beth Kanter [|Trust is Cheaper than Control] by Beth Kanter Beth's comprehensive collection of nonprofit social media policies, how-to tips, tools and advice Example TNT Policy (Spanish Language)
 * Social Media Guidelines and Policy **


 * SMARTer Social Media: Strategy Development **

[|Social Media Is About Engagement with a Purpose] [|25 SMART Social Media Objectives] [|Multi-Channel Campaign Strategy] [|Integrated Social Media Campaigns] [|SMART Chart] from Spitfire How To Create Personas


 * Content Strategy **

[|Editorial Calendar] Content Ideas by Time of Year for Nonprofits [|Content and Measurement] [|Making Content Creation More Efficient] [|How To Easily Repurpose Your Content for Social Channels] Three Must-Have Productivity Tools for Creating Visual Content The Idea Dashboard Writing Good Headlines (Best Links on How To and Tools) List of Free or Low Cost Images for Visual Content

Here's my Tumblr Blog with many examples of nonprofit spreadsheets for measurement and strategy [|http://fuckyeahnpspreadsheets.tumblr.com]

Global Digital Activism http://globalvoicesonline.org/-/topics/digital-activism/

Strategic Facebook and Tune Up http://bethkanter2.wikispaces.com/Facebook
 * Facebook **

Examples of Nonprofit Facebook Brand Pages []

http://bethkanter2.wikispaces.com/Twitter
 * Twitter **

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 * Instagram **


 * Leadership on Social Media: Strategy **

Advice from United Way CEOs []

How Your CEO Can Use Social for Thought Leadership []

How Nonprofit CEOs Use Social for Leadership []

Balancing Personal and Organizational Brand on Social Media Channels []

The Engaged Leader: Digital Transformation []

How Nonprofit Leaders Make the Time for Social Media []


 * Personal Brand on Social **

Perfect Your Online Leadership Profile on Social []

7 Questions to Ask When Uncovering Your Personal Brand []

Finding Your Brand Voice []

9 Ways to Humanize Your Brand []

The Ultimate List of Nonprofit CEOs on Twitter []

Cheat Sheets and Twitter Tutorials for CEOs []


 * Smarter Social Networking **

Smarter Professional Networking Online []

Managing Yourself in A Smarter Way by Rob Cross and Robert Thomas []

Tips to Becoming A Master Connector []

A Few Good Tools To Manage Your Professional Network []

The Art of Tidying Your Online Professional Network Connections []

Five Steps To Organize Your Connections on LinkedIn []

Robert Scoble Tips for Improving Your NewsFeed - Content Curation for Leadership Profile []


 * Employee Champions **

Arkansas Advocates for Children []

Human Rights Watch []

Training Board Members to Be Champions on Social and Beyond []

Transforming Staff Into Champions on Social Channels []