toledo

=Becoming A Networked Nonprofit =

Friday, October 25, 2013 Toledo-Lucas County Public Library - Huntington Meeting Room 325 Michigan Street Toledo, Ohio 43604

Description

Workshop – 9:00am – 4:00pm

**Description:** Following your participation in this workshop, you will understand what a Networked Nonprofit is and why it is important to become one in order to implement your social media strategy effectively. You will learn the basic steps and frameworks for creating a social media strategy that supports a program or a communications goal. In this interactive workshop, participants will identify a couple of basic starter steps for using social media.

**Target Audience:** Nonprofit employees and board members interested and involved in social media and or hoping to learn more.


 * Learning objectives: **
 * To apply the initial steps for facilitating needed organizational culture change in order to adopt social media and networked strategies effectively
 * To understand the basic principles for leveraging networks and integration of social media into your communications strategy
 * To learn effective practices of measurement, sense-making, learning and mindfulness required to implement a social media strategy that achieves results

hashtag: #netnon [|Rowfeeder Capture]

@https://www.dropbox.com/s/12xlhhcep62b3na/toledo%20slides.pdf
 * Download Slides:**

Photos on Flickr


 * **Time ** || **Content ** ||
 * <span style="font-family: Verdana,sans-serif; font-size: 10.5pt;">9:00-9:30 || <span style="font-family: Verdana,sans-serif; font-size: 10.5pt;">Welcome, Introduction, Icebreakers ||
 * <span style="font-family: Verdana,sans-serif; font-size: 10.5pt;">9:30-10:30 || **<span style="font-family: Verdana,sans-serif; font-size: 10.5pt;">Module 1: Understanding Networked Nonprofits ** ||
 * <span style="font-family: Verdana,sans-serif; font-size: 10.5pt;">10:30-10:45 || <span style="font-family: Verdana,sans-serif; font-size: 10.5pt;">Break ||
 * <span style="font-family: Verdana,sans-serif; font-size: 10.5pt;">10:45-Noon || **<span style="font-family: Verdana,sans-serif; font-size: 10.5pt;">SMARTer Social Media: Strategy Development ** ||
 * <span style="font-family: Verdana,sans-serif; font-size: 10.5pt;">Noon-1:00 || <span style="font-family: Verdana,sans-serif; font-size: 10.5pt;">Lunch – Book will be on sale ||
 * <span style="font-family: Verdana,sans-serif; font-size: 10.5pt;">1:00-2:30 || **<span style="font-family: Verdana,sans-serif; font-size: 10.5pt;">Module 3: Integrating Social Strategies ** ||
 * <span style="font-family: Verdana,sans-serif; font-size: 10.5pt;">2:30-2:45 || <span style="font-family: Verdana,sans-serif; font-size: 10.5pt;">Break ||
 * <span style="font-family: Verdana,sans-serif; font-size: 10.5pt;">2:45-3:45 || **<span style="font-family: Verdana,sans-serif; font-size: 10.5pt;">Module 3: Social Media Practice: Mindful, Efficient, and Secure ** ||
 * <span style="font-family: Verdana,sans-serif; font-size: 10.5pt;">3:45-4:00 || <span style="font-family: Verdana,sans-serif; font-size: 10.5pt;">Closing Reflection: Book Raffle ||


 * Understanding Networked Nonprofits**

[|Becoming a Networked Nonprofit] by Beth Kanter - SSIR Blog [|Nonprofit CEOs and the Networked Mindset] by Beth Kanter [|Organizational Culture Changes Issues] by Beth Kanter [|Integrating A Network Mindset Into Your Daily Work] by Beth Kanter
 * Networked Mindset **

[|Does Your Nonprofit Have Social Media Guidelines for All Employees] by Beth Kanter [|Trust is Cheaper than Control] by Beth Kanter Employees As Champions
 * Social Media Guidelines and Policy **

[|Networked Mapping Techniques] [|How Nonprofits Visualize their Networks] by Beth Kanter
 * Network Mapping **

[|Curated List of Social Media and Culture Change Issues] by Beth Kanter
 * Additional Resources **


 * Crawl, Walk, Run, Fly Assessment **

[|How To Take Baby Steps with Social Media] [|How Mature is Your Social Media Practice] Stanford Social Innovation Review Article


 * SMARTer Social Media: Strategy Development **

[|Social Media Is About Engagement with a Purpose]

[|25 SMART Social Media Objectives] Here’s a summary of 25 SMART social media objectives from Leveraging Social Media project with arts organizations.

[|Multi-Channel Campaign Strategy]

[|Integrated Social Media Campaigns]

[|SMART Chart] from Spitfire

A [|useful resource from Aspen Institute] on developing SMART objectives. It says that SMART objectives can be tactical, revenue-oriented, and capacity (process or learning.)


 * Content Strategy **

[|Editorial Calendar] [|Content and Measurement] [|Making Content Creation More Efficient] [|How To Easily Repurpose Your Content for Social Channels]

Additional resources about content creation and curation


 * Mindful Social Media **

[|Unintended Benefits of Content Curation: Reducing Information Overload] [|Tips To Help You Focus in An Age of Distraction] [|Quzz] 6 Tips for Fitting Social Media Into A Packed Schedule

Wiki [|Scoop.It]
 * Information Coping Skills - Resource Collection **