Packard-Twitter

=**Twitter Training**=

This professional development opportunity help the Foundation’s staff exercise thought leadership in different ways on social channels (primarily Twitter) all with the underlying goal of supporting the foundation’s communications strategy and/or staff professional learning.
 * Description**

In a hyper-connected world, it is getting more and more difficult to capture people’s attention on organizational branded accounts. A robust strategy relies on more than one set of social media followers, but to instead tap into as many unique networks as possible that consist of people who match your target audience. That can only be done when staff use their personal brands on social media to engage directly with target audiences. In addition to enhancing the foundation’s strategy, staff can also use social media channels to further their own professional learning and thought leadership in topics related to the Foundation’s programs.

This sessions will help staff understand get past any discomfort, learn how to create an authentic presence that aligns with Foundation’s social media objectives, and understand and practice the different ways to engage and network with stakeholders on social media channels. It will also share tips and best practices for exercising thought leadership and professional learning that enhance the capacity, knowledge, and skills of staff without getting overwhelmed by the technology.

These will be designed and delivered as “Micro Trainings,” in person sessions over lunch time over the course of several months with an intimate cohort of staff members. This will allow participants to understand the concepts and practice the skills so they become a habit. In addition, the consultant will provide support materials on a Wiki for Amanda to use for group coaching sessions for those that want additional hands-on assistance.

=** Session 1: November 19th 1:00-2:00 pm **=
 * Overview of Foundation’s Social Media Strategy
 * Why Use Personal Brands – Benefits and Challenges
 * Developing a personal brand strategy that supports professional learning or organizational social media strategy


 * Homework**: Use worksheet to come up with a personal brand strategy that identifies audience, purpose, tone, and voice.


 * Session 2: December 16th at 12-1 pm **


 * How to create an authentic social media profile and elevator speech on Twitter
 * Finding Your Voice on Twitter


 * Homework:** Participants will use a worksheet and tips to update or set up an authentic profile on Twitter and practice writing effective Tweets on Twitter.

=** Session 3: January 13th at 12-1 pm **=
 * Authentic ways to engage as a leader on Twitter: Content Curation, Online Networking


 * Homework:** Participants will use a worksheet and tip son how to create source lists on Twitter and find interesting and relevant people to engage with on Twitter.

=**Session 4: January 27th at 2 pm Webinar**=


 * How to squeeze Twitter and social media into a busy work day
 * Tips, Tools and Practices for avoiding getting overwhelmed