NZ+Half-Day+Workshop

=**Be Networked, Use Measurement, and Create Change Through Social Media**=

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 * “Be Networked, Use Measurement and Create Change through Social Media” workshop **

A half day workshop, introductory level, 1pm Monday 13 May, Auckland.

Your organisation’s Facebook page or other social media presence is live, you’re making a few updates and are waiting for something to happen. Now what? Whether it is recruiting and retaining volunteers, attracting supporters, encouraging people to give or asking people to make a stand, social media can be incredibly valuable. But the crowds won’t come flocking on their own. Organisations have many questions about how to make best use of social media to advance their work. What does it take to repay the time and effort put into our Social Media practices?

At this introductory workshop you will learn how to:
 * Map your networks, develop a robust strategy, and best practices for engagement, brand monitoring, and content strategy.
 * Use assessment tools to gauge your current level of social media practice and identify areas for improvement.

The workshop will offer case studies and practical tips, and a measurement framework and techniques, including a simple approach to measuring impact.


 * Agenda **
 * 1:00-1:30 Welcome and Introductions **


 * 1:30-2:30 The Networked NGO and Mapping Your Network **


 * 2:30-2:45 Break **


 * 2:45-3:15 Crawl, Walk, Run, Fly: Social Media Maturity of Practice **


 * 3:15-3:45 SMARTer Social Media **


 * 3:45-4:15 Social Media Strategy Implementation: 20 Minutes A Day **


 * 4:15-4:30 Mindful Social Media, Not Mind Full **


 * 4:30-4:50 Expert Q/A **


 * 4:50-5:00 Closing and Reflection **


 * Crawl, Walk, Run Fly Assessment **

[]
 * SSIR Blog Post **


 * Culture **

How Executive Directors Can Lead With a Networked Mindset []

Encouraging All Staff Participation []

Trust Is Cheaper Than Control [] []

Learning from Failure []

An Effective Digital Team []
 * Capacity **

Ten Social Media Tasks for Interns []


 * Strategy and Measurement **

25 SMART Social Media Objectives []

Social Media Benchmarking []

Demographics of Social Media Users []


 * Content, Engagement, and Listening **

Beth's List of Measurement, Content Management, and Listening Tools http://socialmedia-strategy.wikispaces.com/Beth%27s+Big+List

Social Media Posting Guide []

How To Repurpose Your Content for Social Channels []

Editorial Calendar []

How To Make Manage Content Creation for Social Media []

How To Measure Your Content for Social Media []

Spreadsheets and Templates for Content Management []

Brand Monitoring Posts []

Tool: Mention [|http://en.mention.net]

Tools Social Media Tools and Tips []

Glenfield Community Centre

http://www.glenfieldcommunitycentre.co.nz

http://www.facebook.com/GlenfieldCommunityCentre

WAVES Trust

http://www.waves.org.nz

Cancer Society Auckland Northland

http://www.cancersocietyauckland.org.nz

IHC

http://www.ihc.org.nz

The Parenting Place

http://www.theparentingplace.com

http://www.facebook.com/theparentingplace

https://twitter.com/@parentingplace

http://pinterest.com/tppdotcom/

Pukekohe Golf Club

http://www.pukekohegolf.co.nz

http://www.twitter.com/pukekohegolf

English Language Partners North Shore

http://englishlanguage.org.nz/

http://www.facebook.com/groups/youthworx/

http://www.youtube.com/theparentingplace