EPIP+Bay

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10 Ways Foundations should use Mission-Aligned Twittering: 1. Networking: find key influencers in your field to follow  2. Knowledge: listen to keep up with latest events in your field(s) and listen for mentions of your org (then thank people who like you, respond to concerns) [#SocEnt, #prize4sc] 3. Research: ask questions to gain insights, ideas, prioritize, refine messaging [@odemagazine, @McKQuarterly] 4. Educating aka "thought leadership": highlight research, trends, and advances including original white papers and best of field knowledge [@casefoundation, @knightfdn] 5. Increasing Awareness: share grantee accomplishments, best practices and stories [@ashokatweets] 6. Filtering: select the best information to retweet and save people time [@NetSquared] 7. Events/conferences: increase reach and global participation [#swf09, @socialedge, "Twittered Conference"] 8. Fundraising: raise small gifts, create ³Epic Change² [@StaceyMonk, Tweetsgiving, Tanzania classroom, Charity:Water/Twestival, Mal Warwick] 9. Announcements: post winners of contests, deadlines, milestones, etc. [@changemakers] 10. Friendraising: build loyalty, make personal connections [@lend4health, "I've found that ppl I've tweeted with end up making a loan"]

Icebreaker Questions


 * What is social media in the first place? (see [|WeAreMedia Wiki])
 * How do you social media to change public policy? (ask [|@martykearns])
 * Can you improve the funder/grantee relationships in 140 characters? (See Jill's video)
 * How is it possible to reduce nonprofit marketing to 140 and still be effective? (great questions)
 * So what? How do you know you're making a difference? ([|a few ideas])
 * How to maintain organizational capacity while implementing a social media strategy? (see this [|post])
 * Is social media really going to improve my impact? (funder) (It depends on how social media is being used and goals)
 * How do I get started? (grantee point of view) (Listening)
 * How do you choose tools or vehicles for social media strategy? (see this [|post])
 * What are the demographics of different social media sites? (a collection of [|studies])

Mission Aligned Twittering from Jill Finlayson [] 90 Foundations on Twitter []

The Live Tweeting from the Lunch[]

Examples of Foundations using social media for thought leadership suggested by the group Case Foundation Knight Foundation

Ways Foundations might use Social Media
 * Foundations - Thought Leadership
 * Research on Twitter
 * Program Officer: - Due Dilligence (one program officer said they follow grantees on Twitter to see who is really engaging with social media versus just having a presence)
 * Relationship with other foundations, experts in the field, grantees
 * Real Time communication - perishable - does not ot replace newsletter