georgetown


 * Becoming A Networked Nonprofit From the Inside Out: Strategy, Measurement, and Tips for Success **

What are the principles for nonprofits that want to integrate social media effectively to reach their program or communication objectives? If you are already using social media, how can you take your practice to the next level? How do you start to understand if it is making a difference? If you are just getting started, how do you encourage a change in organizational culture to make your practice succeed and simple ways to engage with your audience and deliver great content?

In this webinar, author and master trainer, Beth Kanter, will cover internal adoption issues, networked strategies, integrated digital strategy, and measurement as well as practical steps for being a successful networked nonprofit. The webinar is based on Beth’s two books: ‘The Networked Nonprofit’ and ‘Measuring the Networked Nonprofit’.


 * Learning objectives:**


 * To apply the initial steps for facilitating needed organizational culture change in order to adopt social media and networked strategies effectively
 * To understand the basic principles for leveraging networks and integration of social media into your not-for-profit’s communications strategy
 * To learn effective practices for engagement, champions, listening, and social content.


 * Slides **


 * Resources **


 * Crawl, Walk, Run, Fly**

[|Becoming a Networked Nonprofit] by Beth Kanter - SSIR Blog

[|How To Take Baby Steps with Social Media]

[|How Mature is Your Social Media Practice]


 * Networked Mindset**

[|Nonprofit CEOs and the Networked Mindset] by Beth Kanter Curated List of Articles and Examples of Nonprofit Leaders Leading with Social Media by Beth Kanter Collection of Infographics and Cheat Sheets for about Social Media and Leadership by Beth Kanter


 * Strategy **

How To Set Up A Social Media Strategy from Social Media Examiner [|The POST Framework] from Forrester

Beginner's Guide To Social Strategy (Lots of good tips on selecting social channels)




 * Measurement **

[|Social Media Is About Engagement with a Purpose]

[|Content and Measurement]

Nonprofit Spreadsheets Blog


 * Engagement **

Kiss A Squirrel

7 Practical Tips for Engagement

[|How To Easily Repurpose Your Content for Social Channels]


 * Useful Tips**

How To Write More Engaging Headlines

[|Editorial Calendar]

[|Making Content Creation More Efficient]

The Art of Creating Perfect Posts for Social Media