ntc2008+social+media+metrics

1. Overview: Social Media Metrics Primer (I'll do a short preso based on http://socialmediametrics .wikispaces.com) What are social media metrics? What is ROI? What is measurement? Why is it important? How is it different from traditional metrics? What are the challenges? A Framework

2. Social Media Metrics Case Study Slam or Social Media Metrics Powerpoint Karokee

Carie, Danielle, Wendy and Eve? - each of you would create a very visual powerpoint story of how you have measured or attempted measure a social media experiment. It would cover:

-The Goal/Outcome -The Strategy -Your Key Metrics - why this were important -The Tool You Used to Measure -What data you collected -Your Findings -Your 3 lessons learned or points of advice to others

You each tell your story 5-10 minutes each Using ignite seattle format of 20 visual powerpoint slides and 20-30 seconds on each slide - and might challenge you to also create it in slideshare.

American Red Cross Human Society NWF Easter Seals?

3. Justin

The ROI Calculator

4. Small Group Exercise with each of facilitating - or rocking q/a session

The description below can be tweaked. Let's throw out some times to talk in the next week or so for early January.

Most of what I can talk about is at: http://socialmediametrics .wikispaces.com But need to have some real case studies and examples from nonprofits.

Here's the description:

Communications Track: The Web 2.0 ROI: Are all these new tools really delivering value to the sector? We hear about social networks and new media every time we turn around. Nonprofits are turning to these tools in exponential numbers. But are all these tools really helping us meet our missions? And what kind of value can you place on a MySpace friend anyway? In this session, we'll explore how you can measure the impact of your Web 2.0 endeavors and provide some benchmarks from the sector.

Takeaways: 1. Tips for measuring the investment and impact in Web 2.0 tools 2. How to analyze your numbers 3. Benchmarks for a variety of tools