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=Making Social Media Work for Small Nonprofits= Thursday, June 15, 2017

Networked Nonprofits and the people who lead them are taking advantage of social media’s ability to facilitate and expand their impact by connecting, building, and establishing trust with people in their networks. This way of operating goes beyond simply using tools like Facebook, Twitter, or Snapchat and requires a network mindset, where openness and authenticity are essential.

In this interactive workshop, participants will explore how they can embrace the best practices of a Networked Nonprofit, avoiding some of the pitfalls and challenges, and apply it to creating a digital strategy that is “right sized” for their ability to implement.

Learning Goals Introduce concept of Networked Nonprofit Develop a basic digital strategy for social media Share best tips and practices for social media engagement, content, and champions

Materials

Slides

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Handout



Resources

How Much Online Content Generated Every 60 Seconds []

Transmedia Storytelling []

Storytelling Best Practices []

Work Flow

Editorial Calendars []

Repurpose Your Content []

Content Creation Process []

Writing Good Headlines [] [|https://blog.hubspot.com/marketing/headline-writing-tips#sm.00017mih1cka5f1bzqi1gfppa52kb] []

Visual Content Tools [] [] []


 * Best Practices on Social Media Channels **


 * Toolkits **

Whole Whale: Social Media Strategy []

Whole Whale Social Media Checklists

[|https://docs.google.com/spreadsheets/d/1bGE-Ute-LIUKsLWtB6UgShjst-xb1Ozqs4E6B3JXd7c/edit#gid=0]

TechSoup: Social Media Toolkit []

The Digital Charity Toolkit []


 * Facebook **

How To Craft the Perfect Social Media Post []

Improving Organic Reach [|https://blog.hubspot.com/marketing/facebook-declining-organic-reach#sm.00017mih1cka5f1bzqi1gfppa52kb]

John Haydon: Tips for Facebook []

Facebook Ads https://nonprofits.fb.com/topic/reach-new-people-with-ads http://www.socialmediaexaminer.com/how-to-set-up-an-effective-facebook-ad-campai


 * Twitter **

The Great Big List of Twitter Tools []

14 Tips for Getting Click Thrus on Twitter []

Nonprofit Hashtags []


 * Instagram **

Instagram and Nonprofit Guide []

Why Instagram is Facebook's Next Facebook []

How To Grow Your Instagram Following []