NHNP-1

Wednesday, November 1, 2017 - 8:30am to 11:30 am

[|Description]

[|Participants]


 * Digital Strategies to Enhance Your Online Presence**

Networked Nonprofits and the people who lead them are taking advantage of social media’s ability to facilitate and expand their impact by connecting, building, and establishing trust with people in their networks. This way of operating goes beyond simply using tools like Facebook, Twitter, or Snapchat and requires a networked mindset where openness and authenticity are essential. This interactive workshop will explore how nonprofits can embrace the best practices of a “networked nonprofit,” avoiding some of the pitfalls and challenges. Organizations also have many questions about how to make best use of social media to advance their work, especially with limited time and resources. What audiences should they target? What are realistic and measurable results? Participants will learn how to create a digital strategy for social media, using the best practices for engagement, content, and champions.

Takeaways
 * Overview of digital trends
 * Digital assessment and strategy development
 * Share best tips and practices for social media engagement, content, champions, and channels


 * Slides**

media type="custom" key="29408799"


 * Handouts**




 * Resources**

Care2 Digital Outlook Strategy []
 * Digital and Social Media Trends**

The Media Landscape []

Multi-Screen World []

Social Media Trends for 2018 []

Social Media Research Studies []

Fox Valley Humane Association: Example []
 * Storytelling**

Nonprofit Storytelling Best Practices https://www.classy.org/blog/infographic-nonprofit-storytelling/

Transmedia Storytelling []


 * Social Media Strategy**

Social Media Plan []

Social Media Audit []


 * Content**

Content Strategy and Work Flow Editorial Calendars []

Repurpose Your Content []

Content Creation Process []

Writing Good Headlines [] [|https://blog.hubspot.com/marketing/headline-writing-tips#sm.00017mih1cka5f1bzqi1gfppa52kb] []

Visual Content Tools [] [] []

Social Media Optimization

How To Craft the Perfect Social Media Post []

Facebook Video []

Facebook Live [] []

Facebook Messenger Bots []

Creative Ways To Share Your Content []

Best Times to Post on Social Media Channels []

Engagement []

Social Media Management []

Champions

Leading on Social Media for Staff/Board [] [] []

How Your CEO Can Use Social for Thought Leadership []

Influencer Strategy http://www.bethkanter.org/influencer-campaign/

Message Amplification []

Measurement

Social Media Metrics and Measurement []