nc

June 5 Workshop
 * North Carolina Tech 4 Good**

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Your organization’s Facebook page or other social media presence is live, you’re making a few updates and are waiting for something to happen. Now what? Whether it is encouraging people to give or asking people to make a stand, recruiting and retaining volunteers, attracting supporters, social media can be an incredibly valuable channel in your outreach plan. But the crowds won’t come flocking on their own. Organizations have many questions about how to make best use of social media to advance their work with limited time and resources. What does it take to become a Networked Nonprofit and implement effective Social Media practices?
 * Becoming A Networked Nonprofit: Digital Strategies for Community-Based Nonprofits **

This basic workshop will help you learn how to:
 * Map your networks, develop a strategy that fits your capacity to implement, and best practices for engagement and content strategy.
 * Use assessment tools to gauge your current level of social media practice and identify areas for improvement.
 * Use time-saving tips to make your social media more effective

[|Workshop Registration and Description]

Keynote Slides

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 * **Time** || **Description** ||
 * 10:00-10:30 || Opening ||
 * 10:30-11:30 || **Module 1:** Social Change from the Inside Out ||
 * 11:30-11:45 || Break ||
 * 11:45-12:30 || **Module 2:** Smarter Social Media ||
 * 12:30-1:30 || Lunch ||
 * 1:30-2:00 || **Module 3:** The Social Strategy Building Blocks ||
 * 2:00-2:45 || Share Strategy Posters ||
 * 2:45-3:00 || Break ||
 * 3:00-3:45 || **Module 4:** Creating Shareable Content ||
 * 3:45-4:15 || **Module 5:** Staying Sane and Time Saving Techniques ||
 * 4:15-4:45 || Q/A ||
 * 4:45-5:00 || Closing ||

Storify of Tweets https://storify.com/kanter/north-carolina-tech4good



[|Becoming a Networked Nonprofit] by Beth Kanter - SSIR Blog [|Nonprofit CEOs and the Networked Mindset] by Beth Kanter [|Integrating A Network Mindset Into Your Daily Work] by Beth Kanter Curated List of Articles and Examples of Nonprofit Leaders Leading with Social Media by Beth Kanter Collection of Infographics and Cheat Sheets for about Social Media and Leadership by Beth Kanter
 * Networked Mindset **

[|Does Your Nonprofit Have Social Media Guidelines for All Employees] by Beth Kanter [|Trust is Cheaper than Control] by Beth Kanter Employees As Champions Beth's comprehensive collection of nonprofit social media policies, how-to tips, tools and advice How To Get Board Members To Use Social Media for Your Nonprofit by Beth Kanter
 * Social Media Guidelines and Policy **

Network Map of the NCT4G Tag on Twitter https://nodexlgraphgallery.org/Pages/Graph.aspx?graphID=20719

[|Networked Mapping Techniques] Techniques and Tools for Mapping Your Network
 * Network Mapping **

[|How To Take Baby Steps with Social Media] [|How Mature is Your Social Media Practice] Stanford Social Innovation Review Article
 * Crawl, Walk, Run, Fly Assessment **




 * SMARTer Social Media: Strategy Development **

[|Social Media Is About Engagement with a Purpose]

[|25 SMART Social Media Objectives]

[|Multi-Channel Campaign Strategy]

[|Integrated Social Media Campaigns]

[|SMART Chart] from Spitfire

A [|useful resource from Aspen Institute] on developing SMART objectives. It says that SMART objectives can be tactical, revenue-oriented, and capacity (process or learning.)


 * Content Strategy **

[|Editorial Calendar] Content Ideas by Time of Year for Nonprofits [|Content and Measurement] [|Making Content Creation More Efficient] [|How To Easily Repurpose Your Content for Social Channels] Three Must-Have Productivity Tools for Creating Visual Content The Idea Dashboard Writing Good Headlines (Best Links on How To and Tools) List of Free or Low Cost Images for Visual Content

Here's my Tumblr Blog with many examples of nonprofit spreadsheets for measurement and strategy [|http://fuckyeahnpspreadsheets.tumblr.com]

Strategic Facebook and Tune Up http://bethkanter2.wikispaces.com/Facebook
 * Facebook **

Examples of Nonprofit Facebook Brand Pages []

http://bethkanter2.wikispaces.com/Twitter
 * Twitter**

http://www.bethkanter.org/nonprofits-instagram/
 * Instagram**