Iowa

FPC@SJMC Forum 2015

Forum website: @http://tinyurl.com/FPC-forum15 Registration: @http://tinyurl.com/FPC-Registration   Conference Materials: http://ir.uiowa.edu/fpc/2015/ Best Practices and Strategies
 * The Networked Nonprofit: Marrying Crowd Funding and Social Media **

Social media can be an incredibly valuable channel in your fundraising strategy. But the crowds won’t come flocking and open their wallets on their own. Organizations have many questions about how to make best use of social media for crowd funding with limited time and resources. What does it take to become a Networked Nonprofit and implement effective an effective digital strategy?

 When networked nonprofits marry tried-and-true fundraising techniques with social media, social fundraising is the result. The power of crowd funding is that it turns your stakeholders into fundraisers for your organization. This session will cover best practices for engaging stakeholders and champions, tools, and ways to use measurement to improve the results.

 Internationally acclaimed Master Trainer and author, Beth Kanter, will help your organization learn how to implement a successful strategy on a limited budget. Based on her popular Networked Nonprofit books, this basic workshop will help you learn how to:


 * Develop a crowd funding strategy that fits your capacity to implement, and best practices for engagement, champions and content strategy.
 * Understand different crowd funding platforms that can support your strategy
 * Learn time saving techniques for engagement on social channels

Pre-Reading: Networked Nonprofit: [] Pre-Reading: Networked Nonprofit: []

Pre-Reading: Ten Best Practices for Nonprofit Crowdfunding Campaigns http://www.bethkanter.org/10-best-practices/

Photos https://www.flickr.com/photos/cambodia4kidsorg/sets/72157651943617039/

Slides


 * ** Time ** || ** Topic ** ||
 * 9:00-9:30 || ** Welcome and Introduction ** ||
 * 9:30-10:30 || ** Best Practices for Crowd Funding Strategy **


 * P ** eople: Know Your Audience

**O**bjective: Link to Your Mission, Make it Measurable, Break It Down Into Time, Dollar, or Item Specific Mini Goals

**S**ocial Strategies: Engagement, Socialize Your Content with Stories, Social Proofing, Champions, Saying Thank You, and Documenting Learning for Next Campaign
 * T ** ools and Tactics: Pick the right platform and Piggyback on Local or National Giving Day ||
 * 10:30-10:45 || Break ||
 * 10:45-11:30 || ** Draft Your Strategy Using POST Framework **

Create a Concept Poster for Your Strategy ||
 * 11:30-11:45 || ** Gallery Walk: ** Debrief Strategy Posters ||
 * 11:45-Noon || ** Lingering Questions, Reflection, and Next Action Step ** ||

=**Resources**=


 * Trends and Research **

Why Nonprofits Are Flocking to Crowd Funding []

Crowdfunding for Good: Predictions []

Crowdfunding Infographic []

Crowdfunding Research Studies []

The Effective of Crowdfunding on Nonprofits http://www.nytimes.com/2014/02/08/your-money/crowdfundings-effect-on-venerable-nonprofits-raises-concern.html


 * Case Studies and Examples **

Save the Children: DewDiePie DewDiePie Launches Campaign

7 Things I Learned About CrowdFunding []

NTEN Champion Campaign []

$41,000 Campaign for Homeless []

Unicef Halloween Campaign/Use of Champions []

Potato Salad Kickstarter Campaign (use of different levels of engagement/involvement) []

Public Radio International (successful campaign adds stretch goal) []

More Nonprofit Crowdfunding Campaigns https://www.pinterest.com/avatarjoy/nonprofit-crowdfunding-campaigns/


 * Audience and Objectives **

Reaching Z Donors []

Here Comes Gen Z Donors http://www.bethkanter.org/hey-nonprofit-here-comes-gen-z-donors/


 * Campaign Planning **

Tips from CauseVox Crowdfunding Tips []

Campaign Calculator []


 * Social Strategies **

Tell Your Story []

Hollywood Storylines for Nonprofit Crowdfunding []

Nonprofit Storytelling Field Guide []

Sample Champion Package []


 * Sample Videos **

Unicef []

Tips []

Platforms [] []

Experimenting with Giving Day Campaigns []


 * Giving Day Playbooks **

Knight Foundation []

Giving Tuesday []

Indiegogo Playbook http://go.indiegogo.com/playbook

Indiegogo Field Guide https://drive.google.com/file/d/0Bzi54vyJUsvON2NpbVM1VnVkeWc/edit


 * Resource Collections **

Pinboard: Crowdfunding Infographics Crowdfunding []

Beth's Content Curation on Crowd Funding []

Twitter Lists

Fabulous Fundraisers []