chicago+workshop

media type="custom" key="3956039"Community Media Workshop Social Media Strategy: The Secret Sauce

Opening Questions

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Take Aways


 * Start with listening seeing if anything is being said and where the issues are being discussed
 * Middle/Executive managers - don't get approval for every sentence. Ask the person you are managing - prepare a short-list of items to twitter and this eased the senior management - freedom to do that
 * Ask interns to submit some ideas - speed is the issue - want it to be timely and fast - the interns don't always use common sense
 * Need to engage with other blogs who writing about what we're writing about - take the time to read the blogs and comment
 * Be a part of the blogging
 * Remember to measure and reflect - moving quickly from one thing to the next - we are learning as we go - reflection time and process what worked
 * Highlight internally some of the failures - not in an embarassing way - management understands that you need a strategy - not just go out there
 * Take a step back and ouline objectives and goals - where to get feet wet - adjust our objectives
 * Don't just use page views as solidarity
 * A teachable moment is a better F word!
 * The community will self-correct - fear - something bad - community will self-correct
 * Social networking - one aspect from one department to another - may not be marketing and fundraising or membership
 * Need to look at resources and stories from other resources
 * How do you balance expert with level playing fields?

Resources

Beth's Listening Wiki http://socialmedia-listening.wikispaces.com/

[|Work Flow] [|Policy] [|Strategy] [|Metrics] [|Research Snippets] [|ROI] [|Birthday Campaigns]
 * Beth's Blog Posts**

Other Resources

WeAreMedia [|http://www.wearemedia.org]

[|David Aramno]

[|KD Paine]

Blog posts by participants [|Hot Potato] [|Marc van Bree]

Afternoon


 * Twitter/Youtube Channel: Bigger Ear - hear more and better
 * Listen to RSS feeds - but not sure how to engage - need to find where the audience is
 * Haphazard listening - how to make it more wholistic
 * Using google alerts - more formal listening process
 * How to get started listening - attract a younger demographic
 * Spread out the listening - how to do it collectively - how to get a filtered version - How get different people to touch the elephant
 * Ongoing listening - beyond our brand but as a community focus group
 * How to listen business to business, policy makers and advocates -
 * Live active searches in Twitter - very helpful
 * Strategic listening - how you do focus on keywords - not necessarily your organization - and engage - how to look at them
 * Policy advocacy think tank - good listener in traditional models and how to listen de-limited way
 * Fair Weather listener - how to sustain listening
 * Who do I listen to first, how much time? We're a convener - listen to the policy makers