EPIP

EPIP Workshop

media type="custom" key="4138405"

Slides


 * Burning Questions**


 * How to use social media for engagement EPIP members?
 * How can we use social media to bridge geography?
 * How can EPIP be a resource and to teach foundation community how to use social media?
 * How do we work with grantees around social media?
 * Which are the best tools to use?
 * How to use Twitter and other tools to elevate the EPIP profile?
 * What tools are available to maintain chapter histories?

Report Out


 * Group 1:**


 * Took a long time to allocate the ten points.
 * Facebook would be the heart of the strategy. Create a Fan Page with the Steering Committee which would leverage its personal networks
 * EPIP national is helping everyone connect on Ning, compliment with a blog - so folks could talk about what's going on in local chapter
 * Dashboard for chapter to scan blogs from chapters and philanthropy blogs
 * Use Twitter to generate conversations that were informal between chapter members

Key Learning: Very difficult to link tools to strategic goals, missing some experiential knowledge. Need to experiment in low risk situation first.




 * Group 2**:
 * Focus on blogger cultivation and commenting after identifying through listening - based on keywords that are likely to help identify members outside of traditional profile.
 * Set up a listening post using RSS Reader and Google Alerts for Chapter steering committee to use
 * Create a group blog for the Chapter
 * Interaction on a live stream: Twitter questions (Created a new card on a napkin)

Key Learning: Realized that social media - the live stream - could be used to get people to participate remotely and thus overcome the issue of geography and face-to-face attendance. How to leverage online participate with face-to-face participation.

Group 3:

-Expand the definition of audience beyond traditional - include college programs, young donors, etc -Discuss meeting content or do speaker interviews on Twitter -Use Facebook Fan page as main location

Key Learning: Need more hands-on experience first before shaping a strategy.

Group 4:


 * Drive and create the content and conversation
 * Careful listening: Best way to aggregate the content: key words: grantmaker, philanthropy,
 * Spend a lot of time figuring out where the potential community hangs out online and inserting EPIP into the conversation
 * Podcasting - Create an series of podcasts of speakers at meetings - and distribute these via web presence via Facebook Fan Page.

Key Learning: Selected Facebook because it was a catchall. Difficulty in figuring exactly how to find potential community via listening - particularly with a volunteer chapter. How can it be done without investing a lot of time?

Group 5:


 * Google Reader: good way to know the audience, foundations, and the field - research for content for chapter meetings
 * Set up a blog - wordpress - could look like a web site
 * Twitter: Host Tweetups - talking w/members in Chicago and other chapters

Key Learning: It is important to take smaller steps and there is actually a formula for implementing a social media strategy versus being totally organic.
 * There's so much out there - what should you use?
 * Taking smaller steps - a formula for getting involved


 * Reflections on next steps**


 * Figure out who is fluent in social media, if there isn't a person recruit one and create opportunities to get everyone involved in chapter leadership up to speed
 * Don't come to the conversation with an assumption of your target audience but do listening so you have a sense of possibilities
 * Reaching out to programs at universities to plant seeds
 * Will use the content for the meeting
 * Encourage steering committee to have a better understanding of tools
 * If your chapter team, isn't familiar with the tools - in addition to educating ourselves to recruit people - leverage the content that the group is doing and already familiar.
 * Leverage personal/professional networks for the chapter

My reflection: If I was running a EPIP chapter, I'd pull together a steering committee that was hyper connected on social media spaces and work as a group to leverage professional networks on behalf of the chapter. Strategy would include:


 * Hold face-to-face networking events - and draw new people
 * Brainstorm keywords to search on Facebook that would represent potential audience
 * Use that to search to see if there are networks on Facebook or LinkedIn to tap into
 * Have everyone on the Steering Committee cultivate potential members, face-to-face and then friend them on Facebook or LinkedIn as follow and invite to join the Fan Page
 * Encourage new chapter members to invite/recruit their professional colleagues - e.g. create a culture of recruitment
 * Identify speakers from potential target groups - use LinkedIn to research and content as well as face-to-face networks
 * Invite speakers comfortable with social media -- create a consistent interview with speaker on Twitter or Podcast that promotes the event.
 * Aggregate interview on a blog.
 * Create a chapter hashtag to promote interviews, events, and blog content

Resources

[|WeAreMedia Wiki]

Using Online Social Networking Tools for Effective Network Weaving by Beth Kanter

Beth's listening wiki

EPIP Twitters

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