Kauffman-fdn-nonprofit-workshop

Kauffman Foundation Nonprofit Workshop July 20, 2016

Resources

Slides

Worksheet


 * Resources**


 * Crawl, Walk, Run, Fly **

Becoming a Networked Nonprofit by Beth Kanter - SSIR Blog []


 * Digital Strategy**

[|Social Media Is About Engagement with a Purpose] [|25 SMART Social Media Objectives] [|Multi-Channel Campaign Strategy] How To Create Personas
 * SMARTer Social Media: Digital Strategy Development **

[|Editorial Calendar] Content Ideas by Time of Year for Nonprofits [|Content and Measurement] [|Making Content Creation More Efficient] [|How To Easily Repurpose Your Content for Social Channels] Three Must-Have Productivity Tools for Creating Visual Content The Idea Dashboard
 * Content **

Social Media Image Size Cheat Sheet Royalty Free Image
 * Visual Content Tools**


 * Engagement**

The Secret to Social Media Engagement: Kiss A Squirel

Message Amplification Isn’t Linear Employees are your best advocates How One Nonprofit Created A Nonprofit Social Media Ambassadors Program Dalai Lama Crowd Funding Campaign How Giving Tuesday is Using Ambassadors American Red Cross: “New Opportunity: Become A Giving Day Social Media Ambassador
 * Champions**

PollenMidwest [] Meals on Wheels []
 * Examples **

Snap Chat for Nonprofits Pokemon Go for Nonprofits Nonprofits and Instagram
 * Emerging Social Media Channels **

How to Rock Social Media in 20 Minutes A Day 6 Tips for Fitting Social Media Into A Packed Schedule
 * Managing Social Media **


 * Tools **

Listening/Monitoring [|Mention] - Monitor Brand or Campaign Mentions [|Buzzsumo] - Find out what content is resonating on networks

Champions/Influencer Analysis [|Social Rank] - Find Instagram or Twitter Influencers [|My Top Fans]- Find Influencers on Facebook Attentively - Influencer and Analysis Tool [|Comuni.It:]Social Media Management Tool (Twitter/Facebook)

Content Creation and Management Tools Headline Creation Tool [|Headline Analysis Tool] [|Canva] - Visual Content Creation [|Co-Schedule]- Tool To Manage Content

Measurement, Actions, Scheduling

Buffer - Scheduling Tool Instagram Scheduling Tools ActionSprout - Actions on Facebook to Build Your Mailing List [|Sprout Social] - Management and Metrics Tool [|Klout] - Measures influence on social channels of different accounts [|Kred] - Measures influence on social channels of different accounts


 * More Tools To Explore! **

7 Social Media Tool Sets for 2016 [|25 Awesome Social Media Tools:]Listening, Influencer, Measurement, Management [|5 Tools for Nonprofits to Engage Audiences]