uw-clc

United Way Community Leadership Conference

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United Way Community Leadership Conference April 29-30, 2015

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 * Description**

Social media can help drive conversations about important local issues and in shaping community perceptions. As thought leaders in local communities, it is important that United Way executives develop a profile on social media platforms to increase the impact of their leadership. There are also significant benefits for the organization’s brand, including expanding reach, increased engagement, especially with younger donors – and deepening trust.
 * Leading on Social Platforms: Guide To Smarter Networking in a Connected World**

In this highly interactive session, Master Trainer, Author, and Networking expert, Beth Kanter, will help participants understand how to leverage an individual leadership profile in service of organization’s brand and some strategies for getting started. The workshop content is based on Beth’s two books: ‘The Networked Nonprofit’ and ‘Measuring the Networked Nonprofit,’ and her extensive experience training nonprofit and foundation leaders to use these skills in service of their communication strategy around the world.

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 * Resources**


 * Crawl, Walk, Run, Fly **

[|Becoming a Networked Nonprofit] by Beth Kanter - SSIR Blog [|How Mature is Your Social Media Practice] Pew Internet and America Life: Social Networking Study


 * Social Media Policy**

Does Your Nonprofit Have Social Media Guidelines for All Staff http://www.bethkanter.org/staff-guidelines/


 * Leadership on Social Media **

Advice from United Way CEOs https://storify.com/kanter/united-way-ceos-advice-leading-on-social-channels

How Your CEO Can Use Social for Thought Leadership []

How Nonprofit CEOs Use Social for Leadership []

Balancing Personal and Organizational Brand on Social Media Channels []

The Engaged Leader: Digital Transformation http://www.bethkanter.org/engaged-leader/

How Nonprofit Leaders Make the Time for Social Media []

Perfect Your Online Leadership Profile on Social

[]

The Ultimate List of Nonprofit CEOs on Twitter []

Cheat Sheets and Twitter Tutorials for CEOs []


 * Smarter Social Networking**

Smarter Professional Networking Online []

Managing Yourself in A Smarter Way by Rob Cross and Robert Thomas []

Tips to Becoming A Master Connector []

A Few Good Tools To Manage Your Professional Network []

The Art of Tidying Your Online Professional Network Connections []


 * Employee Champions **

Arkansas Advocates for Children http://www.bethkanter.org/champions-informal/

Human Rights Watch http://www.bethkanter.org/hrw-employee-champions/