missouri


 * Workshop: Becoming a Networked Nonprofit: SMARTer Social Media **

Networked Nonprofits and the people who lead them are taking advantage of social media’s ability to facilitate and expand their impact by combining an organizational strategy with their professional online personas to connect, build relationships, and establish trust and thought leadership. This way of operating goes beyond simply using tools like Facebook, Twitter, or Snapchat and requires a networked mindset where openness and authenticity are essential. This interactive workshop will explore how nonprofits can embrace the best practices of a “networked nonprofit,” avoiding some of the pitfalls and challenges.

Organizations also have many questions about how to make best use of social media to advance their work, especially with limited time and resources. What audiences should they target? What are realistic and measurable results? Participants will learn how to create a digital strategy for social media, engagement, content, and brand champions. The workshop will also share practical and tactical approaches managing social media channels such as Facebook, Twitter, and Instagram as well as demo emerging platforms such as SnapChat.

Use a maturity of practice assessment to identify areas for improvement Develop or refine a digital strategy for social media that fits your capacity to implement Practical tips for using content, engagement, and champions on Social Media channels effectively

Sept. 8th https://www.dropbox.com/s/wyqdyx306i2vvdt/missouri-sept8-presentation.pdf?dl=0
 * Slides**

https://www.dropbox.com/s/3pdaxpp7bofld2s/work-shop-missouri-sept%209.pdf?dl=0
 * Sept. 9th**


 * Worksheet**


 * Time || Content ||
 * 10:00-10:30 || Introduction

Agenda Overview

Burning Questions || Crawl, Walk, Run, Fly Networked Mindset/Leadership ||
 * 10:30-11:30 || Introducing the Networked Nonprofit
 * 11:30-11:45 || Break ||
 * 11:45-1:00 || Digital Strategy for Social – Overview

Audience and Objectives What Channels? Demos ||
 * 1:00-1:30 || Social Media Optimization
 * 1:00-1:30 || Social Media Optimization

Content

Engagement

Champions ||
 * 1:30-2:30 || Work on Posters ||
 * 2:30-2:45 || Break ||
 * 2:45-3:30 || Gallery Walk ||
 * 3:30-4:00 || Q/A

Wrap Up Raffle Commitment ||


 * Resources: **


 * Crawl, Walk, Run, Fly **

Becoming a Networked Nonprofit by Beth Kanter - SSIR Blog []


 * Social Media Policy **

Does Your Nonprofit Have Social Media Guidelines for All Staff []


 * Leadership on Social Media: Strategy **

How Your CEO Can Use Social for Thought Leadership []

How Nonprofit CEOs Use Social for Leadership []

The Engaged Leader: Digital Transformation []

How Nonprofit Leaders Make the Time for Social Media []


 * Personal Brand on Social **

Perfect Your Online Leadership Profile on Social []


 * SMARTer Social Media: Strategy Development **

[|Social Media Is About Engagement with a Purpose]

[|25 SMART Social Media Objectives]

[|Multi-Channel Campaign Strategy]

[|Integrated Social Media Campaigns]

[|SMART Chart] from Spitfire

How To Create Personas


 * Content Strategy **

[|Editorial Calendar]

Content Ideas by Time of Year for Nonprofits

[|Content and Measurement]

[|Making Content Creation More Efficient]

[|How To Easily Repurpose Your Content for Social Channels]

Three Must-Have Productivity Tools for Creating Visual Content

The Idea Dashboard

Writing Good Headlines (Best Links on How To and Tools)

List of Free or Low Cost Images for Visual Content