sb2

Registration Link
 * Santa Barbara Workshop**




 * December 5th**
 * Becoming A Networked Nonprofit From the Inside Out: Strategy, Measurement, and Tips for Success **

What are the principles for nonprofits that want to integrate social media effectively to reach their program or communication objectives? If you are already using social media, how can you take your practice to the next level? How do you start to understand if it is making a difference? If you are just getting started, how do you encourage a change in organizational culture to make your practice succeed? In this interactive workshop, author and social media expert, Beth Kanter, will cover internal adoption issues, networked strategies, integrated digital strategy, and measurement as well as practical steps for being a successful networked nonprofit. The workshop program is based on Beth’s two books: ‘The Networked Nonprofit’ and ‘Measuring the Networked Nonprofit’.


 * Learning objectives:**


 * To apply the initial steps for facilitating needed organizational culture change in order to adopt social media and networked strategies effectively
 * To understand the basic principles for leveraging networks and integration of social media into your not-for-profit’s communications strategy
 * To learn effective practices of measurement, sense-making, learning and mindfulness required to implement an integrated social media strategy that achieves results

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 * **Agenda ** || **Content ** ||
 * 9:00-9:30 || Welcome, Introduction, Icebreakers ||
 * 9:30-10:30 || Module 1: Understanding Networked Nonprofits ||
 * 10:30-10:45 || Break ||
 * 10:45-Noon || SMARTer Social Media: Strategy Development ||
 * Noon-1:00 || Lunch – Book will be on sale ||
 * 1:00-2:30 || Module 3: Integrated Social Strategies ||
 * 2:30-2:45 || Break ||
 * <span style="font-family: Verdana,sans-serif; font-size: 10pt;">2:45-3:45 || <span style="font-family: Verdana,sans-serif; font-size: 10pt;">Module 3: Social Media Practice: Mindful and Efficient ||
 * <span style="font-family: Verdana,sans-serif; font-size: 10pt;">3:45-4:00 || <span style="font-family: Verdana,sans-serif; font-size: 10pt;">Closing Reflection: Book Raffle ||

The Networked Nonprofit: [] Measuring the Networked Nonprofit: [] = = This is a list of resources that are in the slides and we discussed at the workshop. There's a lot of material here. So, please don't hesitate to ask me questions on Twitter about where to find a particular resource. I'm @kanter.

=Resources=


 * Understanding Networked Nonprofits **



[|Becoming a Networked Nonprofit] by Beth Kanter - SSIR Blog [|Nonprofit CEOs and the Networked Mindset] by Beth Kanter [|Integrating A Network Mindset Into Your Daily Work] by Beth Kanter Curated List of Articles and Examples of Nonprofit Leaders Leading with Social Media by Beth Kanter Collection of Infographics and Cheat Sheets for about Social Media and Leadership by Beth Kanter
 * Networked Mindset **



[|Does Your Nonprofit Have Social Media Guidelines for All Employees] by Beth Kanter [|Trust is Cheaper than Control] by Beth Kanter Employees As Champions Beth's comprehensive collection of nonprofit social media policies, how-to tips, tools and advice How To Get Board Members To Use Social Media for Your Nonprofit by Beth Kanter
 * Social Media Guidelines and Policy **



[|Networked Mapping Techniques] [|How Nonprofits Visualize their Networks] by Beth Kanter
 * Network Mapping **

[|How To Take Baby Steps with Social Media] [|How Mature is Your Social Media Practice] Stanford Social Innovation Review Article
 * Crawl, Walk, Run, Fly Assessment **




 * SMARTer Social Media: Strategy Development **

[|Social Media Is About Engagement with a Purpose]

[|25 SMART Social Media Objectives]

Here’s a summary of 25 SMART social media objectives from Leveraging Social Media project with arts organizations.

[|Multi-Channel Campaign Strategy]

[|Integrated Social Media Campaigns]

[|SMART Chart] from Spitfire

A [|useful resource from Aspen Institute] on developing SMART objectives. It says that SMART objectives can be tactical, revenue-oriented, and capacity (process or learning.)




 * Content Strategy **

[|Editorial Calendar]

[|Content and Measurement]

[|Making Content Creation More Efficient]

[|How To Easily Repurpose Your Content for Social Channels] Three Must-Have Productivity Tools for Creating Visual Content The Idea Dashboard

Here's my Tumblr Blog with many examples of nonprofit spreadsheets for measurement and strategy

[|http://fuckyeahnpspreadsheets.tumblr.com]


 * Facebook **

Strategic Facebook and Tune Up

http://bethkanter2.wikispaces.com/Facebook

Examples of Nonprofit Facebook Brand Pages []


 * Twitter Tips**

http://socialmedia-strategy.wikispaces.com/Twitter
 * Strategic Twitter**

Best Practices and Tips


 * LinkedIn Tips **

Strategic LinkedIn http://bethkanter2.wikispaces.com/LinkedIn

Cheat Sheets []


 * Pinterest**

Case Study: Unicef Pinboard Pinterest Tips and Resources [|Measuring Pinterest]


 * Instagram**

7 Great Examples of Nonrpofits Using Vine and Instagram []

Using Instagram for Nonprofit Marketing []