pittsburgh-workshop

The Networked Nonprofit: Best Practices and Strategies for Crowd Funding

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Social media can be an incredibly valuable channel in your fundraising strategy. But the crowds won’t come flocking and open their wallets on their own. Organizations have many questions about how to make best use of social media for crowd funding with limited time and resources. What does it take to become a Networked Nonprofit and implement effective an effective digital strategy?

When networked nonprofits marry tried-and-true fundraising techniques with social media, social fundraising is the result. The power of crowd funding is that it turns your stakeholders into fundraisers for your organization. This session will cover best practices for engaging stakeholders and champions, tools, and ways to use measurement to improve the results.

Internationally acclaimed Master Trainer and author, Beth Kanter, will help your organization learn how to implement a successful strategy on a limited budget. Based on her popular Networked Nonprofit books, this basic workshop will help you learn how to:


 * Develop a crowd funding strategy that fits your capacity to implement, and best practices for engagement, champions and content strategy
 * Understand the pros/cons of using different crowd funding platforms into your strategy
 * Learn time saving techniques for engagement on social channels

Pre-Reading: Networked Nonprofit: [] Pre-Reading: Networked Nonprofit: []


 * ** Time ** || ** Topic ** ||
 * 9:00-9:45 || ** Welcome and Introduction **

Assessing Your Organization’s Maturity of Social Media Practice ||
 * 9:45-10:30 || ** Best Practices for Crowd Funding Strategy **


 * P ** eople: Know Your Audience

**O**bjective: Link to Your Mission, Make it Measurable, Break It Down Into Time, Dollar, or Item Specific Mini Goals

**S**ocial Strategies: Engagement, Socialize Your Content with Stories, Social Proofing, Champions, Saying Thank You, and Documenting Learning for Next Campaign
 * T ** ools and Tactics: Pick the right platform and Piggyback on Local or National Giving Day ||
 * 10:30-10:45 || Break ||
 * 10:45-11:30 || ** Draft Your Strategy Using POST Framework **

Create a Concept Poster for Your Strategy ||
 * 11:30-11:45 || ** Gallery Walk: ** Debrief Strategy Posters ||
 * 11:45-Noon || ** Lingering Questions, Reflection, and Next Action Step ** ||

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Tweets https://storify.com/kanter/technow-conference-and-workshop

Worksheet


 * Resources**


 * Trends**

Why Nonprofits Are Flocking to Crowd Funding http://www.theneweconomy.com/home/why-non-profits-are-flocking-to-crowdfunding-platforms

Crowdfunding for Good: Predictions http://www.forbes.com/sites/devinthorpe/2013/12/24/crowdfunding-entrepreneurs-predict-more-good-in-the-world-in-2014/

Crowdfunding Infographic []


 * Case Studies and Examples **

7 Things I Learned About CrowdFunding []

NTEN Champion Campaign https://www.crowdrise.com/2015ntencommunitychallenge/fundraiser/nonprofittechnology

$41,000 Campaign for Homeless []

Unicef Halloween Campaign/Use of Champions https://www.crowdrise.com/trickortreatforunicef

Potato Salad Kickstarter Campaign (use of different levels of engagement/involvement) https://www.kickstarter.com/projects/324283889/potato-salad

Public Radio International (successful campaign adds stretch goal) https://www.kickstarter.com/projects/1748303376/radiotopia-a-storytelling-revolution


 * Audience and Objectives**

Reaching Z Donors http://www.bethkanter.org/giving-tuesday-gen-z/

Campaign Planning

Tips from CauseVox Crowdfunding Tips []

Campaign Calculator http://www.philanthrogeek.com/crowdfunding/crowdfunding-tool-kickstarter-calculator/


 * Social Strategies**

Tell Your Story http://startsomegood.tumblr.com/post/37839287370/the-six-stories-of-social-change-fundraising

Hollywood Storylines for Nonprofit Crowdfunding http://www.causevox.com/ebooks/hollywood-storylines-nonprofit-storytelling/

Nonprofit Storytelling Field Guide http://nonprofitstorytellingconference.com/wp-content/uploads/2014/10/NonprofitStoryFieldGuide_v1.pdf

Sample Champion Package https://docs.google.com/document/d/1M49EtP76SKBQATTB3W3gXbM7OqhdJIf0Kli8WhqXtRU/edit

Sample Videos

Unicef https://www.youtube.com/watch?v=l2sgNVaTmiI

Tips []

Platforms [] https://www.wrike.com/blog/08/14/2014/Top-Crowdfunding-Sites

Experimenting with Giving Day Campaigns https://www.youtube.com/watch?v=ET-X629u-HE


 * Giving Day Playbooks**

Knight Foundation []

Giving Tuesday []


 * Resource Collections**

Pinboard: Crowdfunding Infographics Crowdfunding []

Beth's Content Curation on Crowd Funding http://www.scoop.it/t/social-fundraising-by-beth-kanter

Twitter Lists

Fabulous Fundraisers https://twitter.com/CauseVox/lists/amazing-fundraisers/members