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=**Wednesday, December 4, 2013 from 1:00 PM to 5:00 PM (PST)**= Santa Maria, CA Registration Link


 * Hosted by**
 * Becoming A Networked Nonprofit: Digital Strategies for Community-Based Nonprofits **

Your organization’s Facebook page or other social media presence is live, you’re making a few updates and are waiting for something to happen. Now what? Whether it is encouraging people to give or asking people to make a stand, recruiting and retaining volunteers, attracting supporters, social media can be an incredibly valuable channel in your outreach plan. But the crowds won’t come flocking on their own. Organizations have many questions about how to make best use of social media to advance their work with limited time and resources. What does it take to become a Networked Nonprofit and implement effective Social Media practices?

This basic workshop will help you learn how to:


 * Map your networks, develop a strategy that fits your capacity to implement, and best practices for engagement and content strategy.
 * Use assessment tools to gauge your current level of social media practice and identify areas for improvement.
 * Use time-saving tips to make your social media more effective

Pre-Reading: Networked Nonprofit: []

Photos []

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 * Agenda**

1:00-1:15 Welcome and Introduction

1:15-1:30 Crawl, Walk, Run, Fly Assessment

1:30-2:30 Becoming A Networked Nonprofit: Understanding Networks

2:30-2:45 Break

2:45-4:00 SMARTer Social Media Strategy: Listening and Engaging

4:00-4:30 Social Content

4:30-4:45 Q/A

4:45-5:00 Reflection


 * Understanding Networked Nonprofits **

[|Becoming a Networked Nonprofit] by Beth Kanter - SSIR Blog [|Nonprofit CEOs and the Networked Mindset] by Beth Kanter [|Organizational Culture Changes Issues] by Beth Kanter [|Integrating A Network Mindset Into Your Daily Work] by Beth Kanter
 * Networked Mindset **

[|Does Your Nonprofit Have Social Media Guidelines for All Employees] by Beth Kanter [|Trust is Cheaper than Control] by Beth Kanter Employees As Champions
 * Social Media Guidelines and Policy **

[|Networked Mapping Techniques] [|How Nonprofits Visualize their Networks] by Beth Kanter
 * Network Mapping **

[|Curated List of Social Media and Culture Change Issues] by Beth Kanter
 * Additional Resources **

[|How To Take Baby Steps with Social Media] [|How Mature is Your Social Media Practice] Stanford Social Innovation Review Article
 * Crawl, Walk, Run, Fly Assessment **




 * SMARTer Social Media: Strategy Development **

[|Social Media Is About Engagement with a Purpose]

[|25 SMART Social Media Objectives] Here’s a summary of 25 SMART social media objectives from Leveraging Social Media project with arts organizations.

[|Multi-Channel Campaign Strategy]

[|Integrated Social Media Campaigns]

[|SMART Chart] from Spitfire

A [|useful resource from Aspen Institute] on developing SMART objectives. It says that SMART objectives can be tactical, revenue-oriented, and capacity (process or learning.)


 * Content Strategy **

[|Editorial Calendar] [|Content and Measurement] [|Making Content Creation More Efficient] [|How To Easily Repurpose Your Content for Social Channels]

http://bethkanter2.wikispaces.com/Facebook
 * Facebook Tips **