Organizational+Blogs

=Organizational Blogs=



=media type="youtube" key="G8ramx1q7gY" height="175" width="225"= =Robert Scoble, Blogging Guru Explains What=

=**What:**=
 * Blogs are just websites that are easy to update
 * Publish brief articles about your selected topic on a consistent basis.
 * New articles appear at the top, so your visitors can easily read what’s new - diary metaphor
 * People who read your blog may leave you a “comment” or response to your article, while others may link to it or email you privately.
 * Blog software makes it easy to frequently add new articles to your blog and for visitors to comment or link to your article.

= = = = =Why=


 * An inexpensive and effective tool for external communications
 * Publicly advocate a particular point of view
 * Showcase a well-known figure who is willing to blog their thoughts
 * Show authentic inner workings of organization (staff members or volunteers to blog about their experiences)
 * Highlight people your serve through you rprograms
 * Quickly and effectively respond to other bloggers
 * Highlight and discuss a specific short-term project

=**How**=


 * Examples**

Here's a long list of nonprofit blogs [|10 Ways Nonprofits Can Use Blogs] by Britt Bravo

[|Institutional Blogs - Different Voices, DIfferent Values]

[|Assessing Organizational Readiness] for Social Media from Social Organization [|Blog Policies] (see my resource sheet) [|The New ROI of Blogging] by Charlene Li of Forrester Research [|9 Lessons for Would-Be Bloggers] from Bokardo
 * Comfort: Adoption Issues**

[|Blogging Workflow] [|Nine Essential Types] of Blog Posts from North East [|How To Prevent Running Out Of Blogging Steam] - Did you run out of words? Here is what you can do when you have to face a situation like that. [|How To Make Your Content Valuable to Readers] by Dave Pollard [|Be A More Productive Blogger] [|Firefox Extension that Coaches you with writing techniques]
 * Capacity: The Art & Craft of Blogging**

[|ProBloggers Posts on Building Traffic] - the best posts [|Twenty Usability Tips for Your Blog] - Tips for increasing the usability of your blog for your users which can lead to new and returning readers. [|Big list of blog search engines] - a very detailed resource for blog search engines. [|Search Engine Submission Tips] - an interesting list of techniques and strategies you can use to make your blog appear in relevant search results. [|How to Make Money From Your Website] - a practical guide that explains the differences between the different advertising systems that you can use on your blog. [|25 Tips To Optimize Your Blog For Readers & Search Engines] - useful tips that help your blog stand out from the crowd. [|Research, Promote And Monetize Your Online Writing: A Blogger’s Guide To Twitter] - a great guide by Michael Pick that shows you how to get the best out of Twitter. [|25 Tips for Marketing Your Blog] - a detailed list of tips to help bloggers optimize their site for online marketing. [|13 Tips To Get Your Blog Noticed] - a list of short tips to make your blog shine among the others.
 * Building Your Audience**

[|Getting Started with Blogging Software] from Idealist [|FreeVlog Screencast:] How To Set Up Blogger Blog
 * Technical**

[|Advanced Business Blogging] - Two people who are really making money with blogs and new media and showing others how to. [|Blogging for Business] - Ted Demopoulos focuses “on practical business implications and uses of new media and technologies, including Blogging and Business, pod-casting, and other ‘Cool Internet Stuff’.” [|Andy Wibbels] - The author of //Blog Wild!// puts emphasises blogs for small business marketing, but his tips are useful for all bloggers. [|Problogger] - Darren Rowse is the definitive guide to making money with your blog. [|MasterNewMedia] - A site about independent publishing and social media which publishes articles showing how to create effective blogs and improve online marketing strategies. [|Copyblogger] - a great resource of no-nonsense information for bloggers (and everyone else who wants to learn how to write well) [|DailyBlogTips] - a place where you can find useful tips to improve the quality of your blog. Updated daily. [|Blogging Pro] - news, tips and technical support for bloggers. [|Blogs in Education] - a great list of useful resources aimed at those who want to use blogs for educational purposes.
 * Blogs about Blogging**