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=**Master Class - IFC**=


 * Master Class Lesson Plan**

Social media channels are more important than ever for organizational leaders and staff to engage donors and shape their perceptions of the nonprofit’s programs. Leveraging staff personal brands in service of the organization’s goals is often overlooked as part of an integrated online communications strategy. There are significant benefits, including expanded reach, increased engagement – and deepening trust – all important ingredients to boost fundraising potential. This interactive Masterclass will offer cutting edge theory and practices along side a mix of examples. The master class content is based Beth Kanter’s award winning Networked Nonprofit books and blog. Topics include:
 * Leveraging Nonprofit Staff Personal Brands On Social Media for Organizational Results **
 * Why your personal brand on social media channels is a powerful asset to your organization and beyond
 * Understanding and overcoming challenges
 * Crafting a personal brand strategy aligned with organizational goals
 * Using authenticity, tone, and voice effectively for your personal brand
 * Examples and methods for engaging with donors, influencers, and other audiences on social channels
 * Benefits of staff as social media brand ambassadors
 * Create staff brand ambassadors plan: policy, purpose, training, materials, and support

Participants will walk away with frameworks for making the case for a leading on social channels and the practical skills and knowledge to flawlessly execute a staff brand ambassador and personal brand strategy. Master Class
 * Learning outcomes**

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 * Slides and Resources**

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 * Crawl, Walk, Run, Fly **

Becoming a Networked Nonprofit by Beth Kanter - SSIR Blog []


 * Leadership on Social Media: Strategy **

Advice from United Way CEOs []

How Your CEO Can Use Social for Thought Leadership []

How Nonprofit CEOs Use Social for Leadership []

Balancing Personal and Organizational Brand on Social Media Channels []

The Engaged Leader: Digital Transformation []

How Nonprofit Leaders Make the Time for Social Media []


 * Personal Brand on Social **

Perfect Your Online Leadership Profile on Social []

7 Questions to Ask When Uncovering Your Personal Brand []

Finding Your Brand Voice []

9 Ways to Humanize Your Brand []

The Ultimate List of Nonprofit CEOs on Twitter []

Cheat Sheets and Twitter Tutorials for CEOs []

Social Media Management [|Tips To Help You Focus in An Age of Distraction]

[|Quiz]

6 Tips for Fitting Social Media Into A Packed Schedule

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 * Social Media Ambassadors **

Message Amplification Isn’t Linear ([]) Employees are your best advocates ([]) How One Nonprofit Created A Nonprofit Social Media Ambassadors Program ([]) 12 Word Social Media Policy [] Social Media Policy Wiki ( http://bethkanter2.wikispaces.com/Social+Media+Policy ) Does Your Organization Have Social Media Guidelines for All Staff? ([]) How To Create A Social Media Policy that Unleashes Employee Participation ([]) Before Launching a Campaign ([]) Dalai Lama Crowd Funding Campaign [] How Giving Tuesday is Using Ambassadors [] American Red Cross: “New Opportunity: Become A Giving Day Social Media Ambassador ([]) Social Media Image Size Cheat Sheet ([]) Canva for Nonprofits ( []) Royalty Free Images ( @http://list.ly/list/703-the-ultimate-list-of-free-or-low-cost-image-collections)


 * Case Studies **

Arkansas Advocates for Children

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Human Rights Watch

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Training Board Members to Be Champions on Social and Beyond

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Transforming Staff Into Champions on Social Channels

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How To Get Employees to Share on LinkedIN

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Sample Social Media Staff Personal Use Guidelines

How to Rock Social Media in 20 Minutes A Day 6 Tips for Fitting Social Media Into A Packed Schedule
 * Managing Social Media **


 * Tools **

Listening/Monitoring [|Mention] - Monitor Brand or Campaign Mentions [|Buzzsumo] - Find out what content is resonating on networks

Champions/Influencer Analysis [|Social Rank] - Find Instagram or Twitter Influencers [|My Top Fans]- Find Influencers on Facebook Attentively - Influencer and Analysis Tool [|Comuni.It:]Social Media Management Tool (Twitter/Facebook)

Content Creation and Management Tools Headline Creation Tool [|Headline Analysis Tool] [|Canva] - Visual Content Creation [|Co-Schedule]- Tool To Manage Content