abcr-1

Masterclass
 * ABCR 2017 Festival **


 * How To Use Social Media Ambassador Program to Support Your Nonprofit’s Online Fundraising Campaigns **

In a hyper-connected world, it is getting more and more difficult to capture social media followers on organizational branded accounts, but it is even harder to ensure they're the people you actually want to reach. Your organization needs to tap into as many unique networks as possible that consist of people who match your target audience.

Nonprofits have begun to harness the power of social media ambassadors for their fundraising campaigns to build excitement and spread the word. Ambassadors can help raise awareness, donations, and digital relationships. Unlocking the power of social media ambassadors who can activate their networks is essential for success There are different types of social media ambassadors. They can be “insiders,” such as staff, board, interns, and volunteers; or they can be “outsiders,” such as donors, influencers, or everyday people who engage with your organization on Facebook or other social media channels.

This workshop will help:


 * Why it is important to engage social media ambassadors inside and outside your organization
 * How to create a strategy that will boost your fundraising results
 * Tactics and tips for being efficient.

Slides



Handouts




 * Resources **

Stanford Social Innovation Review Article
 * Crawl, Walk, Run, Fly Assessment **


 * Social Media Policy **

TNT Social Media Guidelines https://www.scribd.com/document/37511560/TNT-Social-Media-Guidelines

The Social Media Nonprofit Toolkit
 * Leveraging Professional Networks in Service of Mission **

Training Your Board: Social Media Ambassadors []


 * Leading on Social Channels **

How Your CEO Can Use Social for Thought Leadership []

How Nonprofit Leaders Make the Time for Social Media []

Foundation Staff and CEOs

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The Ultimate List of Socially Engaged CEOs and Staff

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 * Personal Brand **

Perfect Your Online Leadership Profile on Social []

How Nonprofit Leaders Create an Effective Personal Brand on Instagram []

7 Questions to Ask When Uncovering Your Personal Brand []

Finding Your Brand Voice []

9 Ways to Humanize Your Brand []


 * Ambassadors/External Program**

http://www.bethkanter.org/dalai-lama-crowd/
 * Crowdfunding Campaigns/Ambassadors**

http://www.redcross.org/news/article/New-Opportunity-Become-a-Giving-Day-Social-Ambassador https://givingday.redcross.org/#ambassadors
 * Red Cross - Social Media Ambassador**

GivingTuesday Toolkit https://www.givingtuesday.org/organizations#block--the-complete-toolkit

https://www.sarkemedia.com/link-your-facebook-page-to-your-facebook-group/
 * Linking A Facebook Group to Your Facebook Brand Page**

Twitter/Verified Users https://support.twitter.com/groups/31-twitter-basics/topics/111-features/articles/119135-about-verified-accounts

Social Rank https://socialrank.com/

WhoLikesUs https://wholikes.us/analyse-fans/


 * Collaborative Overload **

How To Focus in An Open Office Space []

How To Get Your Organization To Stop Sending After Hours Emails []

Tips for Avoiding Collaborative Overload []