Becoming A Networked Nonprofit

Friday, October 25, 2013
Toledo-Lucas County Public Library - Huntington Meeting Room
325 Michigan Street
Toledo, Ohio 43604


Workshop – 9:00am – 4:00pm

Description: Following your participation in this workshop, you will understand what a Networked Nonprofit is and why it is important to become one in order to implement your social media strategy effectively. You will learn the basic steps and frameworks for creating a social media strategy that supports a program or a communications goal. In this interactive workshop, participants will identify a couple of basic starter steps for using social media.

Target Audience: Nonprofit employees and board members interested and involved in social media and or hoping to learn more.

Learning objectives:
  • To apply the initial steps for facilitating needed organizational culture change in order to adopt social media and networked strategies effectively
  • To understand the basic principles for leveraging networks and integration of social media into your communications strategy
  • To learn effective practices of measurement, sense-making, learning and mindfulness required to implement a social media strategy that achieves results

hashtag: #netnon
Rowfeeder Capture

Download Slides:

Photos on Flickr

Welcome, Introduction, Icebreakers
Module 1: Understanding Networked Nonprofits
SMARTer Social Media: Strategy Development
Lunch – Book will be on sale
Module 3: Integrating Social Strategies
Module 3: Social Media Practice: Mindful, Efficient, and Secure
Closing Reflection: Book Raffle

Understanding Networked Nonprofits

Networked Mindset
Becoming a Networked Nonprofit by Beth Kanter - SSIR Blog
Nonprofit CEOs and the Networked Mindset by Beth Kanter
Organizational Culture Changes Issues by Beth Kanter
Integrating A Network Mindset Into Your Daily Work by Beth Kanter

Social Media Guidelines and Policy
Does Your Nonprofit Have Social Media Guidelines for All Employees by Beth Kanter
Trust is Cheaper than Control by Beth Kanter
Employees As Champions

Network Mapping
Networked Mapping Techniques
How Nonprofits Visualize their Networks by Beth Kanter

Additional Resources
Curated List of Social Media and Culture Change Issues by Beth Kanter

Crawl, Walk, Run, Fly Assessment

How To Take Baby Steps with Social Media
How Mature is Your Social Media Practice
Stanford Social Innovation Review Article

SMARTer Social Media: Strategy Development

Social Media Is About Engagement with a Purpose

25 SMART Social Media Objectives
Here’s a summary of 25 SMART social media objectives from Leveraging Social Media project with arts organizations.

Multi-Channel Campaign Strategy

Integrated Social Media Campaigns

SMART Chart from Spitfire

A useful resource from Aspen Institute on developing SMART objectives. It says that SMART objectives can be tactical, revenue-oriented, and capacity (process or learning.)

Content Strategy

Editorial Calendar
Content and Measurement
Making Content Creation More Efficient
How To Easily Repurpose Your Content for Social Channels

Additional resources about content creation and curation

Mindful Social Media

Unintended Benefits of Content Curation: Reducing Information Overload
Tips To Help You Focus in An Age of Distraction
6 Tips for Fitting Social Media Into A Packed Schedule

Information Coping Skills - Resource Collection