The Robert Wood Johnson Foundation's

Local Initiative Funding Partners

Annual Meeting

October 10-12, 2007

Web 2.0 Definition: Using the Internet to instantly collaborate, share information, and have a conversation with people about ideas we care about.


The Machine is Us/ing Us by Michael Wesch
A music video that explains Web2.0 in less than 5 minutes and quickly became one of the most popular videos in the blogosphere with more than 70,000 views on YouTube. He leads the digital ethnography group at Kansas State University.

What is Web2.0? by Tim O'Reilly
The first and most influential concept paper on Web2.0. September, 2005

Weblogged-Ed - The Read/Write Classroom by Will Richardson
Covers the use of Web2.0 in education.

TechSoup's Complete Collection of Web2.0 for Nonprofits Articles

Adoption Issues

Project 1: Find People and Listen

How To Use Technorati
Technorati lets you find other bloggers and conversations about topics that you are interested in.

Screencast: How To Search Technorati
-Use search box
-Find blog posts, blogs, video, and photos w/keywords
-Explain authority

How To Search Technorati
23 Things: Not So Technical With Technorati

Screencast: Technorati Watchlist
Technorati Watchlist (screencast) This is an easy way to have Technorati search blogs for people who are talking about your post or link to your blog.

Screencast: Google Alert
Google Alert (screencast)
Google Alert lets you track anything on the Web that shows up in Google's search. Simply enter keywords or phrases you want to track on the site (after going through the simple, free Google Alert registration process).

How To Steps

Blogs: Technorati Evangelist

Project 2: Have A Conversation

Screencast: How to have a conversation
Read someone's blog post and start a conversation:
Before you leave a comment, ask yourself:

  • What did they say well?
  • What did they miss?
  • Answer questions
  • What are other people saying
  • How does it apply to you
  • Look forward
  • Look backward
  • Ask what if?

Source: How To Add Blogging Conversations by Darren Rowse

Resource: Pro Blogger:
How to Comment Like King or Queen by Coolcat Teacher Blog
Strategic Blog Commenting A Screencast by Amy Gahran
Strategic Blog Commenting: Blog Post by Amy Gahran
Commenting by Alan Levine

Project 3: Your Blog

Adoption Issues

The C's of Blogging by Beth's Blog
Advice To Would Be Bloggers by Bokarko
Tips from a New Blogger by Anne's Spot
Novice Blogger Excitement by Larry Lippke
Weblogs As Disruptive Technology for Extension by Deborah Coates
Encouraging Educators to Blog by Martin Weller
Blogging for Beginners from Pro Blogger

Technical How-To
Blogger, free blogging software!
FreeVlog Screencast: How To Set Up A Blogger Blog
Blogger How To from Google
Getting Started With Blogging Software from Idealware

Blogging Wisdom
Nine Essential Types of Posts for Every Blogger from Northeast
Ten Ways to A Killer Blog

Project 4: Read a Few Blogs

Screencast: RSS Reader - Bloglines

Step-by-Step Instructions for Bloglines by Preetamrai
10 Steps to Using Bloglines
YouTube Video Showing how to Add Feeds

RSS: What is it?

RSS stands for “Really Simple Syndication” and is a file format for delivering regularly updated information over the web.

Just think about the websites and news information sources you visit. It takes time to visit those sites and find the text you want to read. RSS is a way for you to visit all those sites in one place and instantly find the new information. You need to use a free piece of web software called a RSS reader. Bloglines is one reader I'm going to show you how to use.

A few RSS Readers:

Project 5: Use Tagging to Share Information

Tags used to describe the above photo

Social bookmarking is the practice of saving bookmarks to a public web site and describing them with tags. You register with a social bookmarking site, typically a free service, which lets you store bookmarks, add tags of your choice, and designate your individual bookmarks as public or private. You can search for resources by keyword, person, or popularity and see the public bookmarks, tags, and classification schemes that users have created and saved. They typically give you a little tool called a “bookmarklet” that is on your browser toolbar. When you get to a web site you like, you click on the tool, and it saves the bookmark into the web service

Using a social bookmarking tool like, anyone see your bookmarks and you can republish them on your blog using a badge. You can also use a "community tag" so everyone can share. We have "NPTECH" tag that people who work in nonprofit technology use to share information.

How To: from Practical Participation, by Tim Davies


What is Tagging and Social Bookmarking?
How to Register for (it is free)
How to Use the Network and Links For You to follow and share bookmarks
How to navigate your bookmarks
How to discover other resources - the social aspect
How to subscribe to a tag stream with RSS
How to publish your bookmark list on your blog
NpTech Tag: An Example of A Community Tag

Project 6: Organizational Blogs


Project 7: Flickr