Fundraising is the life blood of nonprofits and is another area of active experimentation using strategies called “personal fundraising”
Think citizen donor, citizen philthanthropist

Widgets, charity badges, blog fundraising plugins allows your supporters become messengers for your cause.
the shift is now from the organization raising money to the supporters taking on that role/responsibilities. The Widget just helps people track their commitment and shows progress being made.

Case Studies, Reflections, and Advice from Experience:

Case Study: Personal Fundraising
http://widgetfundraising.org

TechSoup Article About Widget Fundraising Campaigns
http://www.techsoup.org/learningcenter/funding/page6666.cfm

Some notes about my Yahoo $100,000 Campaign
http://beth.typepad.com/beths_blog/2007/01/all_my_widget_f.html

My lessons learned from personal fundraising - it's like jumping into cold water
http://www.flickr.com/photos/cambodia4kidsorg/397202450/in/set-72157594547552078/

An interview with me about the Yahoo Campaign
http://www.podnosh.com/blog/2007/01/27/podcast-beth-kanter-on-online-fundraising-plus-widgets-and-a-simple-pdf-guide/

My personal fundraising campaign case study in Italian with English translation and remix here

Peter Dietz, Personal Fundraising Presentation

Six Degrees Lessons Learned
Read everything that Katya Andresen has written about the topic here

Echo Ditto notes from Katya's presentation
http://www.echoditto.com/node/1041

Emily Weinberg summarizes notes from recent Netsquared Meetup
http://www.netsquared.org/blog/eweinb04/sixdegrees-org-and-online-fundraising-recap-of-dc-net-tuesday

Steve Bridger's Widgets of the World Untie UK perspective
http://www.nfp2.co.uk/2007/03/06/widgets-of-the-world-unite/
Steve Bridger's Fundraising 2.0 Presentation
http://www.slideshare.net/mexicanwave/fundraising-20-61836


Pointers to Campaigns

Water Bufflao Campaign: Excellent Example of a Video Pitch
http://www.thompsonjazz.com/movies/waterbuffalo/flash-hi.htm
Read the commentary from the Donor Power Blog
http://www.donorpowerblog.com/donor_power_blog/2007/03/charitable_gift.html

Special Olympics Campaign
http://www.flickr.com/photos/cambodia4kidsorg/397203159/in/set-72157594547552078

First of Its Kind Personal Fundraising
http://www.foik.org/node/4

Good list of Personal Fundraising Causes
http://havefundogood.blogspot.com/2007/02/extra-organizational-activists.html