Fundraising is the life blood of nonprofits and is another area of active experimentation using strategies called “personal fundraising”
Think citizen donor, citizen philthanthropist

Widgets, charity badges, blog fundraising plugins allows your supporters become messengers for your cause.
the shift is now from the organization raising money to the supporters taking on that role/responsibilities. The Widget just helps people track their commitment and shows progress being made.

Case Studies, Reflections, and Advice from Experience:

Case Study: Personal Fundraising

TechSoup Article About Widget Fundraising Campaigns

Some notes about my Yahoo $100,000 Campaign

My lessons learned from personal fundraising - it's like jumping into cold water

An interview with me about the Yahoo Campaign

My personal fundraising campaign case study in Italian with English translation and remix here

Peter Dietz, Personal Fundraising Presentation

Six Degrees Lessons Learned
Read everything that Katya Andresen has written about the topic here

Echo Ditto notes from Katya's presentation

Emily Weinberg summarizes notes from recent Netsquared Meetup

Steve Bridger's Widgets of the World Untie UK perspective
Steve Bridger's Fundraising 2.0 Presentation

Pointers to Campaigns

Water Bufflao Campaign: Excellent Example of a Video Pitch
Read the commentary from the Donor Power Blog

Special Olympics Campaign

First of Its Kind Personal Fundraising

Good list of Personal Fundraising Causes