ABCR 2017 Festival
Masterclass

How To Use Social Media Ambassador Program to Support Your Nonprofit’s Online Fundraising Campaigns

In a hyper-connected world, it is getting more and more difficult to capture social media followers on organizational branded accounts, but it is even harder to ensure they're the people you actually want to reach.
Your organization needs to tap into as many unique networks as possible that consist of people who match your target audience.

Nonprofits have begun to harness the power of social media ambassadors for their fundraising campaigns to build excitement and spread the word. Ambassadors can help raise awareness, donations, and digital relationships. Unlocking the power of social media ambassadors who can activate their networks is essential for success
There are different types of social media ambassadors. They can be “insiders,” such as staff, board, interns, and volunteers; or they can be “outsiders,” such as donors, influencers, or everyday people who engage with your organization on Facebook or other social media channels.

This workshop will help:

  • Why it is important to engage social media ambassadors inside and outside your organization
  • How to create a strategy that will boost your fundraising results
  • Tactics and tips for being efficient.

Slides







Handouts











Resources

Crawl, Walk, Run, Fly Assessment
Stanford Social Innovation Review Article

Social Media Policy


TNT Social Media Guidelines
https://www.scribd.com/document/37511560/TNT-Social-Media-Guidelines



Leveraging Professional Networks in Service of Mission
The Social Media Nonprofit Toolkit

Training Your Board: Social Media Ambassadors
http://www.bethkanter.org/board-champions/

Leading on Social Channels

How Your CEO Can Use Social for Thought Leadership
http://www.bethkanter.org/thought-leadership/

How Nonprofit Leaders Make the Time for Social Media
http://www.bethkanter.org/time-barrier/


Foundation Staff and CEOs

https://twitter.com/kanter/lists/foundation-staff-ceos



The Ultimate List of Socially Engaged CEOs and Staff

http://list.ly/list/I0a-ultimate-list-of-lists-of-socially-engaged-nonprofit-ceos


Personal Brand

Perfect Your Online Leadership Profile on Social
http://www.bethkanter.org/leader-profile/

How Nonprofit Leaders Create an Effective Personal Brand on Instagram
http://www.bethkanter.org/hipster/

7 Questions to Ask When Uncovering Your Personal Brand
http://www.forbes.com/sites/williamarruda/2013/11/12/7-questions-to-ask-when-uncovering-your-personal-brand/

Finding Your Brand Voice
http://www.socialmediaexplorer.com/social-media-marketing/finding-your-brand-voice/

9 Ways to Humanize Your Brand
http://www.socialmediaexaminer.com/humanize-your-brand-with-social-media/



Ambassadors/External Program

Crowdfunding Campaigns/Ambassadors
http://www.bethkanter.org/dalai-lama-crowd/

Red Cross - Social Media Ambassador
http://www.redcross.org/news/article/New-Opportunity-Become-a-Giving-Day-Social-Ambassador
https://givingday.redcross.org/#ambassadors

GivingTuesday Toolkit
https://www.givingtuesday.org/organizations#block--the-complete-toolkit

Linking A Facebook Group to Your Facebook Brand Page
https://www.sarkemedia.com/link-your-facebook-page-to-your-facebook-group/

Twitter/Verified Users
https://support.twitter.com/groups/31-twitter-basics/topics/111-features/articles/119135-about-verified-accounts

Social Rank
https://socialrank.com/

WhoLikesUs
https://wholikes.us/analyse-fans/

Collaborative Overload

How To Focus in An Open Office Space
http://www.bethkanter.org/open-office-spaces/

How To Get Your Organization To Stop Sending After Hours Emails
http://www.bethkanter.org/after-hours-email/

Tips for Avoiding Collaborative Overload
http://www.bethkanter.org/techwellness-np-workplace/