NetTalks

NetTalks Alumni Webinar Series
Wednesday, January 8, 2014
Register here





My Blog Posts

Engagement Models for Alumni Networks
http://www.bethkanter.org/alumni-network/

The Practical Art of Social Engagement with A Higher Purpose
http://www.bethkanter.org/engagement-fb/

Book Giveaway on my Facebook Page
https://www.facebook.com/Beth.Kanter.Blog?ref=hl

Webinar Highlights
Miriam Brosseau
http://darimonline.org/blog/highlights-nettalks-engaging-alumni-through-social-media

Jcamp Takeaways
http://jcamp180.org/Knowledge-Center/Webinars/netTALKS-Takeaways--Leveraging-Social-Media-for-Alumni-Engagement-with-Beth-Kanter.aspx


Resources

Books


Measuring the Networked Nonprofit
http://amzn.to/measure-networknp

The Networked Nonprofit
http://bit.ly/networkednp


Networked Nonprofit: Maturity of Practice Models

Crawl, Walk, Run, Fly: Maturity of Practice by Beth Kanter
http://www.ssireview.org/blog/entry/becoming_a_networked_nonprofit

Social Media Nonprofit Trends 2013 by Debra Askanase
http://communityorganizer20.com/2013/12/27/2013-the-year-nonprofit-social-media-grew-up/

Social Media Success Readiness by Debra Askanase
http://communityorganizer20.com/2013/10/02/gauging-social-success-readiness/


Alumni Networks/Programs


Overview of Alumni Programs for JDS
http://www.peje.org/learn/knowledge-resources-and-tools/the-alumni-campaign/

Where in the World are those JDS Alums
http://ejewishphilanthropy.com/where-in-the-world-are-those-jds-alumni/
http://peje.org/old/index.php/the-top-story/

Strategy for Social Integration of Alumni Campaigns (Higher Ed)
http://www.web-strategist.com/blog/2010/02/23/matrix-impacts-to-alumni-organizations-in-a-world-of-social-networks/
http://www.alumnifutures.com/social_networking/





Alumni Outreach Strategy: Video
http://www.dayschoolvideoacademy.org/Alumni-outreach-strategy.aspx


Tips for Alumni Engagement
http://www.academicimpressions.com/news/five-tips-encouraging-young-alumni-engagement-through-web-social-media
http://mashable.com/2009/07/23/alumni-social-media/

Examples of Organizations w/Good Social Integration for Alumni Networks
Repair the World ( https://www.facebook.com/repairtheworld)
Birthright Next ( https://www.facebook.com/NEXTBirthrightIsrael)
Camp Ramah (Example for an alumni group: https://www.facebook.com/groups/8926548037/ )
AVODAH: The Jewish Service Corps (Facebook: https://www.facebook.com/avodah, Website: http://www.avodah.net/)


Alumni Programs Segment Audiences Based on Internet Use Patterns

Understanding Social Media Use by Generation
http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx

Facebook Demographics
http://www.washingtonpost.com/business/technology/facebook-still-leads-social-media-but-sees-slower-growth-among-young-users/2013/12/30/8dedbd64-7161-11e3-8b3f-b1666705ca3b_story.html?hpid=z4

Hyper-Connected
http://www.bethkanter.org/hyperconnected/

The Art and Science of Engagement



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Chapter 6 of Measuring the Networked Nonprofit: Measuring Engagement



Sex in the City Meets Social Media Engagement by KD Paine
http://kdpaine.blogs.com/kdpaines_pr_m/2011/06/social-media-measuremetn-to-have-and-to-hold-from-this-day-forward-on-twitter-and-facebook-thru-pokes-and-follows-no-mat.html

Social Media is Engagement With Purpose: How To Measure It
http://www.bethkanter.org/engagement-purpos/

Grist: Measuring Along the Ladder of Engagement
http://www.bethkanter.org/tweet-huggers/

Ladder of Engagement
http://www.causevox.com/blog/insights-from-the-networked-non-profit/

Engagement Ladder
http://blog.hubspot.com/opinion/when-does-content-marketing-hit-breaking-point






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Social Media Disruption of Engagement and Relationships
http://www.ssireview.org/articles/entry/the_permanent_disruption_of_social_media

Understanding Peer Influence
http://1bog.org/blog/infographic-the-science-of-peer-pressure/


Consumer Journey: Roundup Of Posts
http://www.bethkanter.org/journeys/

Consumer Journey
http://www.lightboxcollaborative.com/supporter-decision-journey

Aligning the Consumer Decision-Making Journey
http://hbr.org/web/ideas-in-practice/aligning-with-the-consumer-decision-journey



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Case Studies

Four Lessons for Maturing Your Social Media Practice from Jewish Day Schools
http://ejewishphilanthropy.com/four-lessons-for-maturing-your-social-media-practice-evidence-from-the-jewish-day-school-social-media-academy/

Westchester Day School
http://darimonline.org/blog/power-pictures-lessons-jewish-day-school-social-media-academy


Examples

Celebrate
https://twitter.com/AJSSsummer/status/408263472967741440
https://www.facebook.com/photo.php?fbid=10151817491319472&set=a.383274579471.162612.8433834471&type=1
https://www.facebook.com/photo.php?fbid=10151833168043482&set=a.10151504534553482.1073741825.209555888481&type=1


School Experience
https://twitter.com/RamahSeminar/status/415632057977413632
https://www.facebook.com/photo.php?fbid=10151630684249532&set=a.499280879531.298898.258587554531&type=1

Professional
https://www.facebook.com/photo.php?fbid=10151652001969472&set=a.383274579471.162612.8433834471&type=1
http://www.linkedin.com/groups/Jewish-Education-Project-Westchester-Region-2649949

Nostalgia
https://www.facebook.com/media/set/?set=a.417984711625682.1073741834.180313745392781&type=1
https://www.facebook.com/photo.php?fbid=430564493716192&set=a.390091977763444.1073741829.386763408096301&type=1

Nostalgia is not just about memories but is can be a powerful emotional activator. Read more:
http://www.huffingtonpost.com/2013/10/05/benefits-of-nostalgia_n_4031759.html

Engagement on Facebook TIps

Facebook Engagement Tips
http://www.socialmediaexaminer.com/facebook-engagement-tips-games/

Example of a Game
https://www.facebook.com/photo.php?fbid=161626910673642&set=a.161626887340311.1073741844.126178690885131&type=1
https://www.facebook.com/photo.php?fbid=161626897340310&set=a.161626887340311.1073741844.126178690885131&type=1&theater

Example of a Giveaway
https://www.facebook.com/photo.php?fbid=10153846426005413&set=a.10150319875275413.566498.312796655412&utm_source=buffer&utm_campaign=Buffer&utm_content=buffer9d983&utm_medium=twitter

Five Facebook Engagement Tactics
http://unbounce.com/social-media/5-painfully-obvious-but-extremely-effective-facebook-tactics/

Games on FB Tips
http://www.socialmediaexaminer.com/facebook-engagement-tips-games/


Interview with John Haydon on FB Engagement
http://www.socialmediaexaminer.com/facebook-engagement-with-john-haydon/



Connect





Content Curator




Content Curation and Generation by
Miriam Brosseau
http://darimonline.org/blog/footnotes-content-generation-and-curation

ContentCuration Primer for Nonprofits
http://www.bethkanter.org/content-curation-101/

Network Weaver

June Holley
http://www.bethkanter.org/network-weaver-handbook/


Becoming a Network Weaver
http://communityorganizer20.com/2013/09/13/moving-from-stakeholder-to-network-weaver/


Content Calendars

Collection of Spreadsheets
http://fuckyeahnpspreadsheets.tumblr.com


Measurement and Learning


Advancing Social Media Measurement for Nonprofits
http://www.bethkanter.org/sm_re_notes/

Understanding Facebook Metrics
http://www.socialmediaexaminer.com/4-ways-the-new-facebook-insights-can-grow-your-fans/
http://www.socialmediaexaminer.com/facebook-marketing-facebook-insights/


How To Do Controlled Experiments with Your Facebook Content
http://www.socialmediaexaminer.com/how-to-test-your-facebook-posts/

How To Make Sense of Your Social Media Metrics
http://www.bethkanter.org/blog-dashboard-spreadsheet/

Joyful Funerals and Other Methods
http://blogs.hbr.org/2013/04/go-ahead-take-a-failure-bow/