Connecting Up Workshop






The Networked Nonprofit: From the Inside Out


What are the principles for not-for-profits that want to use social media effectively to reach their program or communication objectives? If you are already using social media, how can you take your practice to the next level? How do you start to understand if it is making a difference? If you are just getting started, how do you encourage a change in organisational culture to make your practice succeed?
In this interactive workshop, author and social media expert, Beth Kanter, will cover internal adoption issues, networked strategies, measurement and practical steps for being a successful networked not-for-profit. The workshop program is based on Beth’s two books: ‘The Networked Nonprofit’ and ‘Measuring the Networked Nonprofit’.


Learning objectives:
  • To apply the initial steps for facilitating needed organisational culture change in order to adopt social media and networked strategies effectively
  • To understand the basic principles for leveraging networks and integration of social media into your not-for-profit’s communications strategy
  • To learn effective practices of measurement, sense-making, learning and mindfulness required to implement a social media strategy that achieves results


Agenda

9-9:30: Welcome, Introduction and Icebreaker

9:30-10:30 Module 1: Leading with A Networked Mindset

10:30-10:45: Break

10:45-12:00 - Module 2: Effective Social Media Strategy

12:00-13:00 - Lunch Break

13:00-14:00 - Module 3: Social Content Strategy

14:00-14:30 Module 4: Mindful Social Media

14:30-14:45 - Break and Move

14:45-16:00 - Combined Workshops – Reflection, Sharing, and Closing

Documentation



Storify
http://storify.com/kanter/connecting-up-master-classes



Resources:



Crawl, Walk, Run Fly Assessment



SSIR Blog Post

http://www.ssireview.org/blog/entry/becoming_a_networked_nonprofit



Culture



How Executive Directors Can Lead With a Networked Mindset

http://www.bethkanter.org/nonprofit-ceo-leaders/



Encouraging All Staff Participation

http://www.bethkanter.org/staff-guidelines/



Trust Is Cheaper Than Control

http://www.bethkanter.org/legal-counsel-friends/

http://www.bethkanter.org/trust-control/



Learning from Failure

http://blogs.hbr.org/cs/2013/04/go_ahead_take_a_failure_bow.html





Capacity

An Effective Digital Team

http://www.ssireview.org/blog/entry/four_models_for_organizing_digital_work_part_two



Ten Social Media Tasks for Interns

http://disruptology.com/10-social-media-tasks-for-summer-interns/



Strategy and Measurement



25 SMART Social Media Objectives

http://www.bethkanter.org/25-smart/

How To Use Negative Feedback To Improve Feedback
http://www.bethkanter.org/negative-facebook/

Social Media Benchmarking

http://www.bethkanter.org/benchmarking/



Demographics of Social Media Users

http://www.pewinternet.org/Reports/2013/Social-media-users.aspx





Content, Engagement, and Listening



Beth's List of Measurement, Content Management, and Listening Tools

http://socialmedia-strategy.wikispaces.com/Beth%27s+Big+List



Social Media Posting Guide

https://www.facebook.com/photo.php?fbid=10151891414280408&set=a.10150148714310408.395031.212577490407&type=1&relevant_count=1



How To Repurpose Your Content for Social Channels

http://www.bethkanter.org/visual-content/



Editorial Calendar

http://www.bethkanter.org/editorial-calendar-2013/



How To Make Manage Content Creation for Social Media

http://www.bethkanter.org/content-keys/



How To Measure Your Content for Social Media

http://www.bethkanter.org/content-measurement/



Spreadsheets and Templates for Content Management

http://fuckyeahnpspreadsheets.tumblr.com/



Brand Monitoring Posts

http://www.bethkanter.org/category/listening/



Tool: Mention

http://en.mention.net



Tools

Social Media Tools and Tips

http://pinterest.com/kanter/social-media-tips-and-best-practices/