Connecting Up Workshop

The Networked Nonprofit: From the Inside Out

What are the principles for not-for-profits that want to use social media effectively to reach their program or communication objectives? If you are already using social media, how can you take your practice to the next level? How do you start to understand if it is making a difference? If you are just getting started, how do you encourage a change in organisational culture to make your practice succeed?
In this interactive workshop, author and social media expert, Beth Kanter, will cover internal adoption issues, networked strategies, measurement and practical steps for being a successful networked not-for-profit. The workshop program is based on Beth’s two books: ‘The Networked Nonprofit’ and ‘Measuring the Networked Nonprofit’.

Learning objectives:
  • To apply the initial steps for facilitating needed organisational culture change in order to adopt social media and networked strategies effectively
  • To understand the basic principles for leveraging networks and integration of social media into your not-for-profit’s communications strategy
  • To learn effective practices of measurement, sense-making, learning and mindfulness required to implement a social media strategy that achieves results


9-9:30: Welcome, Introduction and Icebreaker

9:30-10:30 Module 1: Leading with A Networked Mindset

10:30-10:45: Break

10:45-12:00 - Module 2: Effective Social Media Strategy

12:00-13:00 - Lunch Break

13:00-14:00 - Module 3: Social Content Strategy

14:00-14:30 Module 4: Mindful Social Media

14:30-14:45 - Break and Move

14:45-16:00 - Combined Workshops – Reflection, Sharing, and Closing




Crawl, Walk, Run Fly Assessment

SSIR Blog Post


How Executive Directors Can Lead With a Networked Mindset

Encouraging All Staff Participation

Trust Is Cheaper Than Control

Learning from Failure


An Effective Digital Team

Ten Social Media Tasks for Interns

Strategy and Measurement

25 SMART Social Media Objectives

How To Use Negative Feedback To Improve Feedback

Social Media Benchmarking

Demographics of Social Media Users

Content, Engagement, and Listening

Beth's List of Measurement, Content Management, and Listening Tools

Social Media Posting Guide

How To Repurpose Your Content for Social Channels

Editorial Calendar

How To Make Manage Content Creation for Social Media

How To Measure Your Content for Social Media

Spreadsheets and Templates for Content Management

Brand Monitoring Posts

Tool: Mention


Social Media Tools and Tips